From working in PR and updating websites 24/7 (or so it seems sometimes!) I’ve developed a keen eye for typos. But I don’t think it even takes a ‘keen’ eye to spot this striking blunder on a banner outside a Tesco store in South Somerset! A blunder that’s very likely to have been replicated outside every Tesco in the land on New Year’s Eve!
The banner reads: “You’re local Express Store will be open as normal” - but the incorrect use of an apostrophe makes this banner actually read “You are local Express Store…”!
We were amazed that the graphic designers/printers let this one slip through the net! And that Tesco went ahead and used the banner - as surely it must have been detected at some stage before it was distributed to stores, mustn’t it?! You don’t need to be a proof reader to spot this one!
Please note: Any typographical or grammatical errors in this blog article are purely for comic effect. 
January 2nd, 2008 at 7:42 am
Classic! Silly marketing folk…
Not quite in the same vein (more a technology error) but here’s a Google fiasco I ran in to a while ago that I thought might raise a smile!
http://www.ok-cool.com/posts/read/15-google-suggests-
Oh and who could resist…
http://www.ok-cool.com/posts/read/16-roadsigns-still-not-quite-web-2-0-
Like the new ‘Plant a Tree’ initiative!
January 2nd, 2008 at 8:31 am
Thanks Keir, yup the tree planting will start in ernest in the new year… Keep posted for the first photos of our new forest lol!
January 8th, 2008 at 5:41 am
Well spotted! I’m really surprised that it was allowed to slip through the net!
Has anyone contacted Tesco to see what they say?
January 8th, 2008 at 8:50 am
Your having a laff aint u? Seriously it amazes me at how often we/anyone allow typo’s to get through, it’s like some form of blindness or dyslexia…
Keir pointed out one on the ok-cool blog, there’s one on your contact page “How you heard about us?”, it’s like a disease, all we need to do to cure ourselves is to get other people to read our stuff and we might just be ok…
{I’ve now re-read this comment five times to make sure there are no typo’s and I bet one still gets through}
January 9th, 2008 at 4:10 am
Eek - thanks for the heads-up Mark - have corrected the ‘?’ typo.
Diane - yes I’ve sent it to Tesco - I’ll post here if I get a reply!