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Kindle Wins E-Reader Price Battle, But It Hasn't Won the War

29th July 2010 03:04

amazon-logo.pngIs the latest, cheapest Kindle ($139) evidence of an escalating e-reader price war? The Kindle has gotten pleasantly better and cheaper since its debut for $399 in 2007, when it sold out in hours. By last year, the price was down to $259. Then in June, Barnes & Noble slashed the price of its Nook e-reader to $199. Amazon dropped the price of the simplest Kindle to $189 almost immediately. That's when both…


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