29th July 2010 07:10
You probably have a good idea of how many page views and unique visitors your company's website gets, but how many people are truly interacting with your brand? How successful are your digital marketing efforts?
Traditional Web analytics metrics can provide a ton of actionable intelligence about your site's users, but only when they're combined with other measurements does the full picture start to emerge. With so many measurements and data points flying across… Read the whole article on ReadWriteWeb »
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