Beyond Ads: Monetizing Location-Based Services
11th March 2010 23:26
This week geo-crazy mavens were pleased to hear of location-based updates to Facebook, the launch of Foursquare analytics and of course yesterday's news of Gowalla's comment and picture functionality.
So far the most common way to monetize these types of services is through sponsored leader boards and tips on nearby promotions. But the question remains, can local ads really sustain the entire location-based ecosystem?
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