HTML Emails and Newsletters

Email newsletters have regained a lot of popularity lately as a great, cost effective way of keeping in touch with your customer base.

We've been asked by a number of clients to help them with their email campaigns, offering a full service solution including building the HTML newsletter, organising the disribution via our inhouse email marketing platform 18amail.co.uk, and reporting on the campaign success rates.

Below are just a few of examples of campaigns we've been involved with for clients. If you'd like help creating and sending HTML newsletters, please contact us and we'd be happy to talk through your options with you.

An Example of Two Different HTML Emails

15th April 2011 03:00 by jo

Here is a good example of why it is important to experiment with different layouts of HTML email. Below is an example of a company who have updated their HTML email. The old one (pictured first) looks good but doesnt offer much to the viewer. The new layout (see the… Read more
Good newsletter subject line by Gizoo

25th February 2011 12:00 by lisa

I get A LOT of emails - and I really don't read all of them that are just trying to sell me something. So I always take note when one makes my finger click to read it...

Gizoo's latest email had the subject line "Our most reviewed product, the amazing… Read more
Horizontal spaces between images in Gmail html emails

27th August 2010 12:00 by lisa

I just received a HTML newsletter from play.com and it reminded me of something we discovered with Gmail a few months ago...

Since the powers-that-be at Google created a new class of font-size:80%, horizontal spaces have been appearing between images. And it looks like play have unfortunately (maybe) fallen foul… Read more
Clever email marketing idea from my-wardrobe

26th August 2010 03:00 by lisa

I received a newsletter last night that I thought was quite a clever idea, from my-wardrobe.com.

With the bank holiday approaching, they asked several high profile editors what they'd be wearing over the long weekend. Bang on subject for their target market - trend setters discussing styles, with tips and… Read more
Last minute HTML emergency!

31st March 2010 12:00 by lisa

CCT rang us on Thursday afternoon asking if we could help them out by building 3 HTML pages and an HTML email (and test all of it across a variety of email clients and browsers of course!) by Friday lunchtime....! It was a tight deadline but we're not afraid to… Read more
HTML newsletter for launch of Wedding Fayres UK

19th January 2010 04:50 by lisa

WeddingFayresUK.co.uk got a new look (and features - so a new site actually!) last week, so we designed and built a newsletter to send to our opt-in list of wedding fair organisers. The open rate was high and the click rate very impressive - with the amount of wedding fairs… Read more
Christmas e-card for Chance to Shine

17th December 2009 10:45 by lisa

Chancetoshine.org - the Cricket Foundation and the ECB's charity for supporting and encouraging young people, asked us to build their Christmas e-card and send it to their supporters, sponsors and participating schools. The design, created by Hotrod Creations, had to be built with particular care and tested across a variety… Read more
What's your website doing for Christmas?

28th November 2009 09:24 by lisa

Have you considered what you're doing online this Christmas? If the answer is nothing - then maybe you should think about how you can use your website and online presence as an asset to your company this Christmas. It's easy to think of a website as just a brochure that all companies… Read more
18a Productions Christmas opening hours

27th November 2009 07:50 by lisa

We've just sent out a newsletter (using 18amail of course!) to our clients about our Christmas opening hours, but I thought I should post them on here too. Our offices will be closed from 5.30pm on Friday the 18th December and we'll be back in action again on Monday 4th… Read more
Shiny new homepage for 18amail

25th November 2009 13:14 by lisa

Well I haven't done what I set out to do when I sat to my desk this morning! But not to worry - because instead we've got a shiny new home page for 18amail! Quite a fast turn around - designed and built since 10.30am this morning! We've done it… Read more