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muchbetteradventures.com

The guys from muchbetteradventures.com came to us with a long brief that just kept on growing! Giving them, come the launch in October 2009, a incredibly clever and detailed website.

Sustainable and environmentally aware adventure sports travel holidays were the order of the day with this project - so a detailed search, according to location, sport type (there are a lot of adventure sports when you count them!), action level, accommodation type and much more now lets keen adventure holiday-goers find their dream get-a-way anywhere in the world.

Once you've experienced your holiday of a life time, you can leave a review of the holiday and/or of the company you travelled with through your own account on the site. User accounts also let visitors send messages to advertisers on the site in order to enquire about any trips featured.

Meanwhile, easy to use, step by step wizards guide travel companies through the application process, followed by building an informative and appealing company profile. Holiday listings then are helped along with features that let advertisers pick a previous holiday they've entered as a template to create a new listing from - saving precious time compared to filling in the same fundamentals over and over again. Features added after the initial launch include a stats system for advertisers to see how popular their various listings are.

The site is extremely search engine optimised, with the site cleverly creating dynamic title tags according to searches carried out (by clever we mean grammatically correct/readable - not the normal long lists of key words), an optimised content management system (CMS) with search engine friendly URLs, and landing pages for key sporting groups.

The site also features an RSS feed aggregator, to keep the site up to date with relevant industry news, and RSS feeds of holidays and special offers thanks to RSSA.