WeddingFayresUK Launch Email
After remaking WeddingFayresUK.co.uk we sent out this HTML email to the site's mailing list of wedding fayre organisers.
The open rate was high and the click rate very impressive - with the amount of wedding fairs being added to the site swelling greatly over night.
This shows the effectiveness of a targeted email newsletter to a group of opt-in contacts. If we’d (been naughty) and emailed a hundred random email addresses about something they might have a general vague interest in - the basis of a lot of online marketing - the results would not have been so good. It sounds obvious when you say it like that, but it’s a marketing point that often gets overlooked.