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How do you speed up a website that’s weighed down by big images and video?
What you actually need to know and do to make your images more suitable for your website.
Read moreKnowledge Base
6 MIN READ
E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
8 MIN READ
What Google’s March 2026 core update actually means for your website
Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
6 MIN READ
AI is reading your emails first
AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...
5 MIN READ
Google’s updated review rules: what you need to know (and what to do about it)
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
6 MIN READ
5 really useful things you can do with Google Search Console data
There's an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.
6 MIN READ
Is your website actually yours?
Over the past decade, hosted platforms like Shopify and Squarespace have become incredibly popular. They’ve made it possible for almost anyone to launch a website or an online store without needing to understand servers or code. That convenience has been transformative. Designers can build and sell websites more easily, small businesses can launch stores in […]
8 MIN READ
API vs MCP – what’s the difference and when would you use each?
If you’ve been spending any time in the world of AI tools lately, you’ve probably started hearing the term MCP being thrown around. And if you already know what an API is, you might be wondering how MCP is any different – or whether it’s just a fancy new word for the same thing. It’s […]
4 MIN READ
How much does AI actually cost – and should you say please?
Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.
3 MIN READ
Why reviews and testimonials count more than ever – and how to display them
It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]
5 MIN READ
Will ChatGPT ads kill SEO?
If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]
Conversational CTAs: Do you need to make this copywriting shift for brand discovery?
There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]
4 MIN READ
ChatGPT Ads: 5 things Marketers need to know in 2026
ChatGPT ads are coming, so here’s what it means for your marketing.