SEO & Social Training
We can provide training to your team on pretty much any web subject you need a hand with. Over the years we've provided SEO training to the NHS, Google Analytics training to Somerset County Council and helped heaps of small companies with their strategy and approach.
SEO Fundamentals training course
On this course you will...
Learn the key principles and background of SEO - How and why search engines rank pages the way they do.
Learn how to optimise your website for the major search engines including Google.
Understand how keywords and keyphrases can help your optimisation and help you target your niche.
Learn how to analyse both yours and your competitions link profile - What you can learn from this.
How to track results and make the most of the statistics and tools made available to you for free in Google Analytics and Google Webmaster Tools.
Suggestions for effective link building techniques, relevant to your website.
Get directly relevant feedback about your website and how you can improve your search engine ranking.
Learn about the importance of social signals and how social media is playing an increasingly important role in SEO.
Develop a to-do list of things to do on your website, both immediately and on an on-going basis.
A little more detail...
For those who don't know their title tag from their alt tag, you can split SEO down into 2 broad categories, 'on page' and 'off page'.
On page is the easy bit and basically defines the things you can do to make your site as search engine friendly as possible including:
The proper use of title and meta tags.
The importance of keeping your site fresh.
Search engine friendly URLs and information architecture.
Google Sitemaps, robot.txt files, anchor text, alt tags, title tags, proper use of semantically correct HTML markup - To give search engines such as Google as much help as possible in finding your site and ranking it's pages well.
Finding the correct keywords to target and how to identify other commonly searched phases which receive a lot of searches.
The correct way to write copy for the web (why the occasional typo might not be such a bad thing).
Using online tools and browser plugins to improve your site and it's chances in the search engines.
Off page SEO is everything which the search engines use to determine where you should rank which isn't related to the code on your site.
Topics we'll discuss include:
Handling link building (or not!) in 2015.
Learn how to see your link profile and the link profile of your competitors and what you can do with this information.
How to make the most of social media, and new ways of getting traffic.
After the training day you'll leave with a detailed plan of action which you can put into practice to help improve the ranking of your site and ultimately get more visitors to find you.
What to expect
Rather than have fixed SEO course dates, we're currently trialing running our course on a 1-to-1 basis from our training room in Winscombe (BS25 - just past Bristol airport). The price is the same as a large group course - but you get 1-to-1 attention and all aspects of the course can be tailored to your site specifically.
We follow the curriculum as laid out in the summary above and allocate time to deal with specific issues clients have, discssing together how their SEO can be improved in a real world situation.
We generally start at 9.30, stop for a mid-morning coffee at 11, and then carry on until 1.30pm. Then if you'd like to make a day of it, after lunch we can look at competitor analysis and put together a tailored strategy for you, before heeading home at 5.30.
Why do your SEO training with us?
Alongside our academic qualifications and many years experience working in the online industries, helping SMEs and startups, we also have a real passion for online ventures. Key to any websites success is the traffic it can generate, and understanding and working with search engines is one of the most useful ways of getting new visitors to your website. We don't just teach, we are actively engaged in the industry on a day-to-day basis and have been for many years.
How long is the training?
You can choose between half a day or a day and you'll have a booklet to take away with you, along with ideas on how to start putting everything you've learnt into practice.
Is this course suitable for me?
We designed this course with our clients in mind. We often work with small to medium sized businesses and startup ventures; in fact websites in all shapes and sizes. They all have in common the fact that they want to increase the number of sales they make online, or want to break new markets with innovative services. The basic principles of SEO are the same and can be tailored to any market or niche. So really this course is for anyone with a website they want people to go to.
Any other questions?
If there's anything we've not covered here, or you're still not sure, just give us a call and we can talk it through with you. We can be very flexible on dates, so just get in touch and tell us when you have a space in your diary!