BigJokeBook Screenshot
unfold_more was an inhouse project to raise money for Comic Relief (2009). The site allows people to pay £1 or more to enter a joke into a giant joke book.

We teamed up with a number of other media companies for this project, all of us bringing our own personal expertise and skills to the table, and all for a good cause. The logo was kindly designed by The Usual Studio and our launch video was set in the middle of Cabot Circus in Bristol, where we plonked ourselves down in the middle of the brand new shopping centre and asked randoms to tell us jokes...

It was a fun day and even made the local BBC news!