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3 MIN READ
What is an LLMS.txt file and why do you need one?
An LLMS.txt file is a simple, human-readable text representation of your website’s structured data which lets LLMs understand your company information.
Crafting Digital Excellence
We specialise in creating websites and robust web based systems.
We bring innovative solutions to your toughest digital challenges. We’re more than designers and developers — we’re strategic technical problem solvers.
Contact
Web Design & Development
Strategy & Consultancy
Architecture & Hosting
18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!
Our approach is simple
We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.
The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.
Relationships
Our clients
We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.
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Everyone we work with has a few things in common…
Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.
Knowledge Base
Talking Web
The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter, here, and on socials.
Talking Web
5 MIN READ
How easy is SquareSpace to use?
People always ask me which platform they should use for a website that’s easy for them to make themselves. So I thought I’d give SquareSpace a whirl in 2025 incase much has changed.
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September
Technically Speaking
ChatGPT Vs Gemini: Which coding assistant is better? [2025 update]
Back in May 2023 (have we really had AI in our lives for that long!) I wrote an article comparing ChatGPT and Bard (now rebranded as Gemini) as coding assistants. Now, a couple of years later, I decided to revisit the free AI offerings from OpenAI and Google to see how they measure up. The […]
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Technically Speaking
When AI Bots Can’t See You: Debugging AI Crawl & Indexing Issues
As a web developer, getting your site indexed by search engines is critical. But what happens when even an AI assistant, built to explore the open web, can’t “see” your content? That was the bizarre and frustrating journey I recently embarked on while trying to ensure aiprofiles.co.uk was fully accessible to AI crawlers. AI Profiles […]
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September
Our News
Free FAQ generator
If you’ve ever thought about SEO, you’ve probably come across the benefit of FAQs. They help you get across a lot more information about your company, let you optimise direct search terms people might be seeking answers for, and – if your site is all geared up with structured mark up, they can help feed […]