;transform: ;msFilter:;'%3E%3Cpath d='m20.487 17.14-4.065-3.696a1.001 1.001 0 0 0-1.391.043l-2.393 2.461c-.576-.11-1.734-.471-2.926-1.66-1.192-1.193-1.553-2.354-1.66-2.926l2.459-2.394a1 1 0 0 0 .043-1.391L6.859 3.513a1 1 0 0 0-1.391-.087l-2.17 1.861a1 1 0 0 0-.29.649c-.015.25-.301 6.172 4.291 10.766C11.305 20.707 16.323 21 17.705 21c.202 0 .326-.006.359-.008a.992.992 0 0 0 .648-.291l1.86-2.171a.997.997 0 0 0-.085-1.39z'%3E%3C/path%3E%3C/svg%3E)
+44 (0)1179 680989
We specialise in creating websites and robust web based systems.
We bring innovative solutions to your toughest digital challenges. We’re more than designers and developers — we’re strategic technical problem solvers.
Contact
18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!
We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.
The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.
We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.
Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.
The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter, here, and on socials.
Articles and research
Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me – it’s actually quite interesting once you understand what’s going on under the hood.
It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]
Make sure you’re subscribed to our newsletter to receive our ‘One thing you need to do on your website this week’ updates.
View all news
There’s a Google patent doing the rounds that’s making website owners nervous. The idea: Google generates its own AI-powered landing page for your business, right inside the search results. No click required. No visit to your site. The obvious question is a reasonable one. If Google can synthesise your content into their own page, why […]
There’s an appealing pitch that comes with hosted platforms like Shopify, Squarespace, and Webflow. The servers are managed. The uptime is “99.9%.” Security patches happen automatically. The message, implicit or otherwise, is that the hard stuff is taken care of. It’s a tempting thought – but it’s only half the story. The platform handling your […]
Following on from the header updates, I’ve also had to refactor the Cookie Scanner. With the final nail in the coffin for unpartitioned third-party cookies in 2026, the way we audit cookies had to change. If you’re running embedded widgets—like support chats, maps, or auth providers—that rely on cross-site state, the old way of doing […]