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18a are like extended members of the Magnetic North Travel team. I literally can’t imagine business life without them. Always professional, always creative and on time, just fab. We want them all to ourselves!
We are creative and capable, we’re emotionally invested in our clients’ success, and we’re really nice people to work with.
The result? Cost-effective web development, pragmatic strategy, rapid business progression, and relationships that last for decades.
We really value our relationships with our clients, so we asked a few of them how they found working with us. As we hoped, they said we’re great at what we do and a pleasure to work with. But they also talked a lot about trust and integrity.
Whether they’re a charity, a digital product start up, a global organisation or a household brand, the individuals we work with are truly invested in their organisations’ success, with an eye on the bigger picture, one foot on the ground, and a passion for progress. If this sounds like you, we could be a perfect match.
The original purpose of the Internet was for the sharing of scientific papers around the world. We still wholeheartedly believe in sharing useful information around the web, and so regularly publish guides and advice in our weekly Talking Web newsletter. You can also find Lisa on Insta, TikTok and LinkedIn.
Articles and research
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
Google is getting better at telling the difference between content that was created because it’s genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
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I wrote about ChatGPT ads just as they were beginning to surface 3 months ago – here’s what we know now.
Late 2025 we were approached by National Youth Council of Ireland, about inheriting their collection of WordPress websites and taking over the ongoing support, maintenance and future development of them. We were delighted to learn, in the week before Christmas, that we had been chosen as the selected web agency and got to work with […]
I recently went down a bit of a rabbit hole researching how large language models actually select content to cite. I wanted to understand the practical mechanics. When an AI system surfaces a passage from a webpage, what made that passage the one it chose? And more importantly, what does that mean for how we […]
