Ok, so I couldn’t leave it at new landing pages. Once the nbs bug got me again, I was hooked! So the site now has a much cooler (we think) home page, allowing us to feature competitions and features, and link to shopping and delivery guides. Plus with a section for each landing page it’s pretty optimised too. We’re tweaking it every day to see what works best. It’s important that your home page looks active to be interesting to visitors and robots alike. And it’s really best to have areas you can quickly and easily update to let you visitors know what’s going on with your site – if you’re running a competition or feature, don’t hide it away or just give it a text link – make sure it’s good and clear so people can make the most of it.