got a new look (and features – so a new site actually!) last week, so we designed and built a newsletter to send to our opt-in list of wedding fair organisers.

The open rate was high and the click rate very impressive – with the amount of wedding fairs being added to the site swelling greatly over night. This shows the effectiveness of a targeted email newsletter to a group of opt-in contacts. If we’d (been naughty) and emailed a hundred random email addresses about something they might have a general vague interest in – the basis of a lot of online marketing – the results would not have been so good. It sounds obvious when you say it like that, but it’s a marketing point that often gets overlooked.