Getting a good logo design is essential for any brand, but sometimes it’s easy to get carried away with what you think your logo should encapsulate and lose any real originality or memorable identity. The best thing you can do is keep it simple and memorable.
If you’re designing the logo for a book shop for example it would be all too easy to think the logo should in some way include a book, but when you look at some of the most memorable and popular brands out there you’ll see that more often than not, their logo bears little to no relevance to what they do as a company.
Look at Microsoft for example, one of the biggest brands in the world, their logo is very plain and simple using just an italic Helvetica font, with a ‘pacman’ cutout. But it works well and is both memorable and strong, with not a PC in sight. It’s also really interesting to see the progression of their logo over the years.
It couldn’t get much simplier than IBM’s logo – again not a computer in sight here, just a basic font with a twist.
Mercedes Benz is another example of a big brand with very simple branding – but when you see it there’s certainly no mistaking it.
So remember to ‘KISS’ your logo designs – Keep It Simple Stupid.
Logo Resources
Logopond – Logo identity inspiration
Logoworks – Logo design by hp