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Watch my Masterclass on SEO and AI in 2025/26 here – but make sure you grab the accompanying download of my How to get found by AI pdf (free, no opt in) and all the other related resources below.
AI, SEO and your web strategy for 2026
Below you can find a link to my 36 page guide on to how to get mentioned by AI.
I recently gave a live Masterclass to anyone who wanted to join about all kinds of webby stuff! I covered:
- How to get your brand or business found / mentioned by AI (e.g. ChatGPT)
- What’s changing in SEO and what’s staying the same in this world of GEO (Generative Engine Optimisation – AI)
- Generative AI vs. Agentic AI and some case studies
- How to write and arrange your content for AI, especially with voice search on the rise, and AI being used for a lot of local search
- Why it’s more important than ever to “own you audience” and how you can do that
- A list of various tools I use and like (lots of which are free).
Amazing session just now thank you so much. Brilliantly delivered and really really interesting and valuable. Thank you so much :o)
I was thrilled to get ⭐⭐⭐⭐⭐ reviews…
Thank you so much to everyone who posted about it on LinkedIn or left a Google Review – they were all 5 stars! So now I’m sharing the recording, for free, to anyone who wants to see it…
55mins
Free video
Masterclass: AI, SEO and your web strategy for 2026
This is so easy – really easy to use. I love the fact that it’s opening the door to AI finding the right content about you […] I think that’s brilliant. I am very time poor and this took no time at all to set up – literally minutes.
Accompanying resources
There were a few docs and guides I said I’d provide to go into further detail on a few things discussed in the Masterclass, so you can grab all of those here.
How to optimise your brand for AI
A direct download (no email address required) of my 33 page PDF that’s already helped hundreds of businesses of all sizes understand what it takes to get mentioned by ChatGPT. It even takes you step by step through how to “chunk” your content so that AI can get the most out of your blog posts and web pages.
Instant download >>
How to do your own PR
My indepth article on how to get cited in the press, along with a list of very useful websites you can use (often for free) to find journalists who are looking for your story. Coming from someone who worked in Press Relations and online PR before moving into web development over 20 years ago!
Read >>
What even is Reddit?
With over 40% of ChatGPT responses coming from information on Reddit, and OpenAI doing a deal with Reddit in 2024, it’s an important place for you to be making yourself seen and heard. If you haven’t dabbled with Reddit before, here’s everything you need to know to get started.
Read >>
Free FAQ Generator
AI wants to give the best answer it can, and FAQs are a brilliant way to share information about your brand. So lucky for you, we’ve made a free FAQ generator.
Tools I love
I’m keeping a growing list of the tools I love and use regularly, along with how and why I use them. You can access the list here, and make sure you’re getting my free newsletter to hear when I discover something new.
Talking Web
If you’re not subscribed to my newsletter, you need to change that, pronto! You can sign up here for free. Don’t forget to follow me on LinkedIn, Insta, TikTok and YouTube too.
Further Reading
I’ve also got a few other guides you might find useful…
SEO Fundamentals: the most detailed SEO course I’ve found online
This is the e-book version of the SEO course I’ve taught for almost 20 years. And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients’ sites millions of visitors a day.
Getting started with GA4 (and how to run the 3 key reports you need)
This guide assumes you’ve got GA4 set up… you just don’t know what to do with it! Lots of screenshots and easy to understand text explains to you what terms mean in GA4, and help you find your way around the interfaces.
How to brief a web designer / developer
If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.
11 things you NEED to know before paying for SEO: SEO for Managers
This guide is for anyone who hasn’t got headspace or time to learn all about SEO, but needs to understand it in order to procure services or manage a team doing it.
How to design a company Intranet
Whether you’re just thinking about some sort of internal “hub” for your organisation, or in the formal planning phases, this short free guide will just help you think about the questions you need to ask yourself or discuss with your developer.
I hope you don’t mind me replying to yesterdays email… Thank you for your tips and hints. They are very welcome.