Server-Side GTM + Meta CAPI: User Data, Match Quality, and the Hidden Transformation Layer

Following on from our earlier WooCommerce walkthrough If you’ve implemented server-side Google Tag Manager with Meta’s Conversions API and everything appears to be “working” — events firing, HTTP 200 responses from Meta, no obvious errors — but Event Match Quality is poor, you’ve likely hit the same wall we did. This post documents the missing […]

Conversational CTAs: Do you need to make this copywriting shift for brand discovery?

There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]

ChatGPT Ads: 5 things Marketers need to know in 2026

ChatGPT ads are coming, so here’s what it means for your marketing.

AI can read images – so how does that change SEO?

Now AI can read images, can we use words in graphics?

Implementing Server-Side Google Tag Manager with Meta Conversions API

A practical, code-driven walkthrough using WooCommerce Client-side tracking is becoming less reliable every year. Ad blockers, browser privacy features, and tightening cookie rules all reduce the accuracy of traditional pixels. Server-side tracking using Google Tag Manager (sGTM) and Meta’s Conversions API (CAPI) is currently the most robust way to track high-value events like purchases – […]

Measuring website traffic from a specific source

How can you know where your visitors are coming from? How to set up UTM tags and then check traffic sources in GA4.

How to find out where your domain is registered

It's essential to know where your domain is registered so that in an emergency you can quickly and easily log in to change the settings.

Best entry level 3D printers

A useful round up on the best 3D printer to get if you're just starting out, and what you need to look out for.

Mailchimp releases new bot filtering feature

Don't panic if your open rates suddenly plumet - it ends up they just weren't that good before. Sorry.

Get your products shown in Google’s new AI shopping feature

Create a Google Merchant Centre feed for free to get your products cited by Gemini's shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

WordPress and ACF add long-overdue block editing features

New updates to WordPress and Advanced Custom Fields make block editing easier and more efficient, with better tools for managing content and faster, more intuitive ways to edit blocks directly in the editor.