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If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]
There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]
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