Lisa Freeman

04

February

Knowledge Base

Conversational CTAs: Do you need to make this copywriting shift for brand discovery?

There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]

03

February

Knowledge Base

ChatGPT Ads: 5 things Marketers need to know in 2026

ChatGPT ads are coming, so here’s what it means for your marketing.

02

February

Knowledge Base

AI can read images – so how does that change SEO?

Now AI can read images, can we use words in graphics?

28

January

Knowledge Base

Measuring website traffic from a specific source

How can you know where your visitors are coming from? How to set up UTM tags and then check traffic sources in GA4.

26

January

Knowledge Base

How to find out where your domain is registered

It's essential to know where your domain is registered so that in an emergency you can quickly and easily log in to change the settings.

26

January

Knowledge Base

Best entry level 3D printers

A useful round up on the best 3D printer to get if you're just starting out, and what you need to look out for.

13

January

Knowledge Base

Mailchimp releases new bot filtering feature

Don't panic if your open rates suddenly plumet - it ends up they just weren't that good before. Sorry.

08

January

Knowledge Base

Get your products shown in Google’s new AI shopping feature

Create a Google Merchant Centre feed for free to get your products cited by Gemini's shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.

06

January

talking web

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

18

Dec '25