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There’s an appealing pitch that comes with hosted platforms like Shopify, Squarespace, and Webflow. The servers are managed. The uptime is “99.9%.” Security patches happen automatically. The message, implicit or otherwise, is that the hard stuff is taken care of. It’s a tempting thought – but it’s only half the story. The platform handling your […]
Following on from the header updates, I’ve also had to refactor the Cookie Scanner. With the final nail in the coffin for unpartitioned third-party cookies in 2026, the way we audit cookies had to change. If you’re running embedded widgets—like support chats, maps, or auth providers—that rely on cross-site state, the old way of doing […]
This is the first in a series of articles I plan to write, based on our research at Sitevitals into platform-specific site health. In this first article i want to look at Wix websites and how they stack up, performance wise. Rather than pick any old random Wix websites, we audited of the 85 websites […]
We know the reality most agencies face: websites don’t usually break all at once; they quietly drift over time. An SSL certificate expires unnoticed. A script update slows down the Largest Contentful Paint. A critical tracking tag is accidentally deleted. A security header is dropped during a routine deployment. Individually, these issues are small. Collectively, […]
I recently spent some time digging into the latest security standards for 2026, and as usual, things have moved on quite a bit from what was considered “best practice” just a couple of years ago. It turns out that simply having a CSP or HSTS header isn’t quite enough anymore if you want to stay […]
One of the more frustrating moments in our server-side GTM + Meta Conversions API implementation came after everything appeared to be working. The setup seemed perfect: Events were firing and requests returned 200 OK. Deduplication was functioning correctly. User data was present and match quality had improved. And yet… Meta still refused to optimize. No […]
Following on from our earlier WooCommerce walkthrough If you’ve implemented server-side Google Tag Manager with Meta’s Conversions API and everything appears to be “working” — events firing, HTTP 200 responses from Meta, no obvious errors — but Event Match Quality is poor, you’ve likely hit the same wall we did. This post documents the missing […]
A practical, code-driven walkthrough using WooCommerce Client-side tracking is becoming less reliable every year. Ad blockers, browser privacy features, and tightening cookie rules all reduce the accuracy of traditional pixels. Server-side tracking using Google Tag Manager (sGTM) and Meta’s Conversions API (CAPI) is currently the most robust way to track high-value events like purchases – […]
A true story of a project we undertook right here on this website, and how we overcame frustrating AI limitations.
Back in May 2023 (have we really had AI in our lives for that long!) I wrote an article comparing ChatGPT and Bard (now rebranded as Gemini) as coding assistants. Now, a couple of years later, I decided to revisit the free AI offerings from OpenAI and Google to see how they measure up. The […]
As a web developer, getting your site indexed by search engines is critical. But what happens when even an AI assistant, built to explore the open web, can’t “see” your content? That was the bizarre and frustrating journey I recently embarked on while trying to ensure aiprofiles.co.uk was fully accessible to AI crawlers. AI Profiles […]
Redis caching can dramatically speed up WordPress sites by offloading expensive database queries and serving cached content quickly. The widely used Redis Object Cache plugin makes integrating Redis seamless. However, if the Redis server becomes unreachable, you are shown a rather unprofessional looking ‘Can’t connect to Redis’ error, instead of your website. The solution is […]