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There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]
ChatGPT ads are coming, so here’s what it means for your marketing.
In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.
OpenAi, makers of ChatGPT, have launched Shopping Research. Now you can have conversations with ChatGPT about suitable products for you to buy. Going beyond a traditional short search term such as “gifts for 4 year old girl”, you can now ask a more detailed question such as “please recommend a gift for a 4 year […]
A true story of a project we undertook right here on this website, and how we overcame frustrating AI limitations.
An LLMS.txt file is a simple, human-readable text representation of your website’s structured data which lets LLMs understand your company information.
LLMs and AIs want credible sources so if they see you quoted around the web, they'll love you more.
A beginner’s guide to Using ChatGPT's fave, Reddit, and finding the best subreddits.
If you’ve ever thought about SEO, you’ve probably come across the benefit of FAQs. They help you get across a lot more information about your company, let you optimise direct search terms people might be seeking answers for, and – if your site is all geared up with structured mark up, they can help feed […]