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8 MIN READ
No, you don’t need two websites. But you do need to build differently.
You don't need one website for people and one for robots, but you do need to get your single website designed and built to suit both audiences.
ai Knowledge Base articles
8 MIN READ
Entity data: structured data is not all equal
If you only have one bit of structured data, make it your entity data – the bit that tells search engines and AI tools who you actually are, and backs it up with sources they can check.
6 MIN READ
How do you find the third-party scripts slowing your website down?
Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.
7 MIN READ
How do you speed up a website that’s weighed down by big images and video?
What you actually need to know and do to make your images more suitable for your website.
6 MIN READ
E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
8 MIN READ
What Google’s March 2026 core update actually means for your website
Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
6 MIN READ
AI is reading your emails first
AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...
8 MIN READ
API vs MCP – what’s the difference and when would you use each?
If you’ve been spending any time in the world of AI tools lately, you’ve probably started hearing the term MCP being thrown around. And if you already know what an API is, you might be wondering how MCP is any different – or whether it’s just a fancy new word for the same thing. It’s […]
4 MIN READ
How much does AI actually cost – and should you say please?
Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.
3 MIN READ
Why reviews and testimonials count more than ever – and how to display them
It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]
5 MIN READ
Will ChatGPT ads kill SEO?
If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]
Conversational CTAs: Do you need to make this copywriting shift for brand discovery?
There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]