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Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
There's an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.
It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]
If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]
There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]
Now AI can read images, can we use words in graphics?
Create a Google Merchant Centre feed for free to get your products cited by Gemini's shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.
In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.
We've carried out a review of the top players in the field of website builders, to see how easy they are to use and what they offer for free.
OpenAi, makers of ChatGPT, have launched Shopping Research. Now you can have conversations with ChatGPT about suitable products for you to buy. Going beyond a traditional short search term such as “gifts for 4 year old girl”, you can now ask a more detailed question such as “please recommend a gift for a 4 year […]
I received an email last night from a client asking how exactly AIProfiles can help websites get mentioned by AI. But what they were really asking was "what is structured data?"