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seo Knowledge Base articles

Conversational CTAs: Do you need to make this copywriting shift for brand discovery?

There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]

3 MIN READ

AI can read images – so how does that change SEO?

Now AI can read images, can we use words in graphics?

Robot shopping
5 MIN READ

Get your products shown in Google’s new AI shopping feature

Create a Google Merchant Centre feed for free to get your products cited by Gemini's shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.

Looking after your website
6 MIN READ

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

8 MIN READ

The big site builder comparison report of 2026

We've carried out a review of the top players in the field of website builders, to see how easy they are to use and what they offer for free.

Robot shopping
7 MIN READ

Using ChatGPT Shopping Research: testing it in real life

OpenAi, makers of ChatGPT, have launched Shopping Research. Now you can have conversations with ChatGPT about suitable products for you to buy. Going beyond a traditional short search term such as “gifts for 4 year old girl”, you can now ask a more detailed question such as “please recommend a gift for a 4 year […]

Structured data for robots
6 MIN READ

But what actually IS structured data?

I received an email last night from a client asking how exactly AIProfiles can help websites get mentioned by AI. But what they were really asking was "what is structured data?"

Black Friday ecommerce guide
10 MIN READ

Black Friday preparation: ecommerce website checks that matter in November and all year around

Many of the things you should check before Black Friday are just good website hygiene. So here's your pre-BF checklist that you should consider all year around.

Press coverage
5 MIN READ

How Brands and Small Businesses Can Get Cited in Blogs and Media Publications (to help the AI robots love you)

LLMs and AIs want credible sources so if they see you quoted around the web, they'll love you more.

4 MIN READ

What even is Reddit?

A beginner’s guide to Using ChatGPT's fave, Reddit, and finding the best subreddits.

Free FAQ generator
3 MIN READ

Free FAQ generator

If you’ve ever thought about SEO, you’ve probably come across the benefit of FAQs. They help you get across a lot more information about your company, let you optimise direct search terms people might be seeking answers for, and – if your site is all geared up with structured mark up, they can help feed […]