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One of the more frustrating moments in our server-side GTM + Meta Conversions API implementation came after everything appeared to be working. The setup seemed perfect: Events were firing and requests returned 200 OK. Deduplication was functioning correctly. User data was present and match quality had improved. And yet… Meta still refused to optimize. No […]
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Following on from our earlier WooCommerce walkthrough If you’ve implemented server-side Google Tag Manager with Meta’s Conversions API and everything appears to be “working” — events firing, HTTP 200 responses from Meta, no obvious errors — but Event Match Quality is poor, you’ve likely hit the same wall we did. This post documents the missing […]
A practical, code-driven walkthrough using WooCommerce Client-side tracking is becoming less reliable every year. Ad blockers, browser privacy features, and tightening cookie rules all reduce the accuracy of traditional pixels. Server-side tracking using Google Tag Manager (sGTM) and Meta’s Conversions API (CAPI) is currently the most robust way to track high-value events like purchases – […]
New updates to WordPress and Advanced Custom Fields make block editing easier and more efficient, with better tools for managing content and faster, more intuitive ways to edit blocks directly in the editor.
Back in May 2023 (have we really had AI in our lives for that long!) I wrote an article comparing ChatGPT and Bard (now rebranded as Gemini) as coding assistants. Now, a couple of years later, I decided to revisit the free AI offerings from OpenAI and Google to see how they measure up. The […]
As a web developer, getting your site indexed by search engines is critical. But what happens when even an AI assistant, built to explore the open web, can’t “see” your content? That was the bizarre and frustrating journey I recently embarked on while trying to ensure aiprofiles.co.uk was fully accessible to AI crawlers. AI Profiles […]
AI is quickly becoming the first place people turn when searching for businesses — but if your information isn’t structured for machines, you risk being invisible.
Cloud platforms like AWS are incredibly powerful, but costs can quickly spiral if infrastructure isn't actively managed.
Redis caching can dramatically speed up WordPress sites by offloading expensive database queries and serving cached content quickly. The widely used Redis Object Cache plugin makes integrating Redis seamless. However, if the Redis server becomes unreachable, you are shown a rather unprofessional looking ‘Can’t connect to Redis’ error, instead of your website. The solution is […]
I was browsing Instagram recently and a reel popped up that grabbed my attention. It was all about NLWeb and how it was the future of the web. I don’t remember specifically why, but the more I heard about the project, the more it piqued my interest. I’d also seen another reel suggesting that websites […]
We've worked with oilprice.com for over 13 years, and in that time we've constantly pushed their site to stay ahead for Google and all things SEO.
Using Transcribe from AWS and ChatGPT we're changing the scene of travel content creation.
Long term client BeyondTheBean had an urgent job for us recently when they very quickly needed to launch a sub-set of products to a brand new American audience.