We've just set up a new page for Beyond The Bean's WordPress website so that they can easily add their How To videos.
Their professionally produced videos talk their visitors through how to get the best from their products - such as creating a flavoured latte from their Sweetbird range.
It's always important not to forget your existing customer base - don't always fixate on trying to get new customers; remember to re-sell to your existing ones! And remember that in today's digital world videos need to look professional and good!