This was a Talking Web newsletter on 30 October 2025 - join the newsletter here.

Hello, happy Thursday!

Can I start by saying how impressed I am with myself that I’m sending a newsletter today even though it’s half term and I’m juggling all the balls this week?! You gotta celebrate your wins, haven’t you?

Anyone else’s kids now obsessed with Halloween? If you’re not in the UK, let me tell you, this is a new thing. Plus I’ve got to throw a Toy Story birthday party on Sunday. We had a K-Pop Demon Hunters party here a couple of weeks ago – our kitchen has forgotten what it’s like not to have some form of bunting up.

But anyway – my reason for emailing…

I’ve been asked by our local council, here in South West England, to give a live masterclass next week to local businesses about their online strategy as we head towards 2026. And I thought I’d invite you along too!

Spaces are limited (like, genuinely – I’m not just saying that to create demand, I’m using Google Meet so I can only invite a certain number of people on the free tier – and I’m all about the free tools!) so please do sign up now if you’d like to attend. If you leave your email address and then can’t attend on the day, or the spaces are full, I’ll send you a link to the recording along with the strategy guide that I’ll be giving out.

Title: AI, SEO and the web in 2025/26

Date: 4th November

Time: 10am GMT (6am EDT / 3am PDT – ouch, sorry! / 11am CET)

In the 1 hour masterclass, I’ll be covering:

  • Why it’s increasingly important to “own your audience” and the best platforms for doing that
  • What’s in and what’s out: traditional SEO vs AI optimisation (GEO)
  • Generative AI vs Agentic AI
  • How to get started with your own online PR
  • A brief overview of various tools you might want to know about

To be honest (because I always am), a lot of what I’ll be discussing is what I’ve covered in my Guide to AI that you’ve probably already read. But if you prefer to have things talked through, or would like the opportunity to ask any questions, then please do come along.

Have a lovely half term if that’s what’s happening in your house, and feel free to share pics of your Halloween costumes with me on insta!

Speak soon,

Lisa Freeman