Tag: chatgpt

E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?

If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]

ChatGPT ads: What we know 3 months on (May 2026 update)

I wrote about ChatGPT ads just as they were beginning to surface 3 months ago - here's what we know now.

How much does AI actually cost – and should you say please?

Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.

Will ChatGPT ads kill SEO?

If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]

Conversational CTAs: Do you need to make this copywriting shift for brand discovery?

There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]

ChatGPT Ads: 5 things Marketers need to know in 2026

ChatGPT ads are coming, so here’s what it means for your marketing.

Get your products shown in Google’s new AI shopping feature

Create a Google Merchant Centre feed for free to get your products cited by Gemini's shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

Using ChatGPT Shopping Research: testing it in real life

OpenAi, makers of ChatGPT, have launched Shopping Research. Now you can have conversations with ChatGPT about suitable products for you to buy. Going beyond a traditional short search term such as “gifts for 4 year old girl”, you can now ask a more detailed question such as “please recommend a gift for a 4 year […]

But what actually IS structured data?

I received an email last night from a client asking how exactly AIProfiles can help websites get mentioned by AI. But what they were really asking was "what is structured data?"

AI Image Editing with Gemini: The Reality, The Wall, and the Power of the Hypothetical

A true story of a project we undertook right here on this website, and how we overcame frustrating AI limitations.

What is an LLMS.txt file and why do you need one?

An LLMS.txt file is a simple, human-readable text representation of your website’s structured data which lets LLMs understand your company information.