Tag: geo

Entity data: structured data is not all equal

If you only have one bit of structured data, make it your entity data – the bit that tells search engines and AI tools who you actually are, and backs it up with sources they can check.

How do you find the third-party scripts slowing your website down?

Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.

How do you speed up a website that’s weighed down by big images and video?

What you actually need to know and do to make your images more suitable for your website.

E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?

If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]

What Google’s March 2026 core update actually means for your website

Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.

Google’s updated review rules: what you need to know (and what to do about it)

If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

216% rise in visitors via search engines

Technical is having a resurgence (if it ever dipped in importance) in 2025/26 and this end of year report shows it.

But what actually IS structured data?

I received an email last night from a client asking how exactly AIProfiles can help websites get mentioned by AI. But what they were really asking was "what is structured data?"

Free FAQ generator

If you’ve ever thought about SEO, you’ve probably come across the benefit of FAQs. They help you get across a lot more information about your company, let you optimise direct search terms people might be seeking answers for, and – if your site is all geared up with structured mark up, they can help feed […]

AIProfiles Launches to Help Businesses Become AI-Ready and More Discoverable

AI is quickly becoming the first place people turn when searching for businesses — but if your information isn’t structured for machines, you risk being invisible.