Tag: SEO

E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?

If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]

What Google’s March 2026 core update actually means for your website

Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.

Google’s updated review rules: what you need to know (and what to do about it)

If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]

5 really useful things you can do with Google Search Console data

There's an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.

Why we built SiteVitals at exactly the right moment – and what smart investors are confirming about that.

I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]

Why reviews and testimonials count more than ever – and how to display them

It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]

Will ChatGPT ads kill SEO?

If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]

Conversational CTAs: Do you need to make this copywriting shift for brand discovery?

There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]

AI can read images – so how does that change SEO?

Now AI can read images, can we use words in graphics?

Get your products shown in Google’s new AI shopping feature

Create a Google Merchant Centre feed for free to get your products cited by Gemini's shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

The big site builder comparison report of 2026

We've carried out a review of the top players in the field of website builders, to see how easy they are to use and what they offer for free.