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Tag: SEO

Will ChatGPT ads kill SEO?

If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]

Conversational CTAs: Do you need to make this copywriting shift for brand discovery?

There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]

AI can read images – so how does that change SEO?

Now AI can read images, can we use words in graphics?

Robot shopping

Get your products shown in Google’s new AI shopping feature

Create a Google Merchant Centre feed for free to get your products cited by Gemini's shopping mode and learn what you can about what converts for your business before Google starts charging businesses to be featured by the service.

Looking after your website

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

The big site builder comparison report of 2026

We've carried out a review of the top players in the field of website builders, to see how easy they are to use and what they offer for free.

216% rise in visitors via search engines

Technical is having a resurgence (if it ever dipped in importance) in 2025/26 and this end of year report shows it.

Robot shopping

Using ChatGPT Shopping Research: testing it in real life

OpenAi, makers of ChatGPT, have launched Shopping Research. Now you can have conversations with ChatGPT about suitable products for you to buy. Going beyond a traditional short search term such as “gifts for 4 year old girl”, you can now ask a more detailed question such as “please recommend a gift for a 4 year […]

Structured data for robots

But what actually IS structured data?

I received an email last night from a client asking how exactly AIProfiles can help websites get mentioned by AI. But what they were really asking was "what is structured data?"

Black Friday ecommerce guide

Black Friday preparation: ecommerce website checks that matter in November and all year around

Many of the things you should check before Black Friday are just good website hygiene. So here's your pre-BF checklist that you should consider all year around.

Press coverage

How Brands and Small Businesses Can Get Cited in Blogs and Media Publications (to help the AI robots love you)

LLMs and AIs want credible sources so if they see you quoted around the web, they'll love you more.

What even is Reddit?

A beginner’s guide to Using ChatGPT's fave, Reddit, and finding the best subreddits.