Tag: sitevitals

E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?

If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]

What Google’s March 2026 core update actually means for your website

Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.

Why we built SiteVitals at exactly the right moment – and what smart investors are confirming about that.

I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]

AI Won’t Replace Your Website. But It Will Ignore a Bad One.

There’s a Google patent doing the rounds that’s making website owners nervous. The idea: Google generates its own AI-powered landing page for your business, right inside the search results. No click required. No visit to your site. The obvious question is a reasonable one. If Google can synthesise your content into their own page, why […]

The Platform Illusion: Why Managed Hosting Isn’t the Same as a Managed Site

There’s an appealing pitch that comes with hosted platforms like Shopify, Squarespace, and Webflow. The servers are managed. The uptime is “99.9%.” Security patches happen automatically. The message, implicit or otherwise, is that the hard stuff is taken care of. It’s a tempting thought – but it’s only half the story. The platform handling your […]

Securing Cookies in 2026: Dealing with CHIPS and the End of Third-Party State

Following on from the header updates, I’ve also had to refactor the Cookie Scanner. With the final nail in the coffin for unpartitioned third-party cookies in 2026, the way we audit cookies had to change. If you’re running embedded widgets—like support chats, maps, or auth providers—that rely on cross-site state, the old way of doing […]

Analysing Web Performance: A Look at the Wix Showcase Sites

This is the first in a series of articles I plan to write, based on our research at Sitevitals into platform-specific site health. In this first article i want to look at Wix websites and how they stack up, performance wise. Rather than pick any old random Wix websites, we audited of the 85 websites […]

Turn Your Client Portfolio Into a Continuous Opportunity Engine

We know the reality most agencies face: websites don’t usually break all at once; they quietly drift over time. An SSL certificate expires unnoticed. A script update slows down the Largest Contentful Paint. A critical tracking tag is accidentally deleted. A security header is dropped during a routine deployment. Individually, these issues are small. Collectively, […]

Securing the Web in 2026: Why I’ve Upgraded the SiteVitals Header Scanner

I recently spent some time digging into the latest security standards for 2026, and as usual, things have moved on quite a bit from what was considered “best practice” just a couple of years ago. It turns out that simply having a CSP or HSTS header isn’t quite enough anymore if you want to stay […]

Measuring website traffic from a specific source

How can you know where your visitors are coming from? How to set up UTM tags and then check traffic sources in GA4.

How to find out where your domain is registered

It's essential to know where your domain is registered so that in an emergency you can quickly and easily log in to change the settings.