Tag: structured data

Entity data: structured data is not all equal

If you only have one bit of structured data, make it your entity data – the bit that tells search engines and AI tools who you actually are, and backs it up with sources they can check.

What Google’s March 2026 core update actually means for your website

Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.

Website rules for 2026

In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.

Using ChatGPT Shopping Research: testing it in real life

OpenAi, makers of ChatGPT, have launched Shopping Research. Now you can have conversations with ChatGPT about suitable products for you to buy. Going beyond a traditional short search term such as “gifts for 4 year old girl”, you can now ask a more detailed question such as “please recommend a gift for a 4 year […]

But what actually IS structured data?

I received an email last night from a client asking how exactly AIProfiles can help websites get mentioned by AI. But what they were really asking was "what is structured data?"

What is an LLMS.txt file and why do you need one?

An LLMS.txt file is a simple, human-readable text representation of your website’s structured data which lets LLMs understand your company information.

AIProfiles Launches to Help Businesses Become AI-Ready and More Discoverable

AI is quickly becoming the first place people turn when searching for businesses — but if your information isn’t structured for machines, you risk being invisible.