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Team Marketing: AI and SEO in Q2 of 2026
This masterclass is especially for marketers in hospitality and restaurants, and what they need to know with regards to E-E-A-T and Google changes for their brand. It was held in April 2026 for Team Marketing and we covered A LOT in an hour, including GEO, what Google’s March updates meant for Google reviews, what we know about ChatGPT advertising and what could be coming with the Agentic Web. Check my list of upcoming Masterclasses to grab the next one live for the Q&A.
You’re a fantastic presenter and so much knowledge to share, thank you so much Lisa.
Free video
Team Marketing: AI and SEO in Q2 of 2026
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There were a few docs and guides I said I’d provide to go into further detail on a few things discussed in the Masterclass, so you can grab all of those here.
What even is Reddit?
With over 40% of ChatGPT responses coming from information on Reddit, and OpenAI doing a deal with Reddit in 2024, it’s an important place for you to be making yourself seen and heard. If you haven’t dabbled with Reddit before, here’s everything you need to know to get started.
Tools I love
I’m keeping a growing list of the tools I love and use regularly, along with how and why I use them. You can access the list here, and make sure you’re getting my free newsletter to hear when I discover something new.
Google’s updated review rules
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about.
Further Reading
I’ve also got a few other guides you might find useful…
SEO Fundamentals: the most detailed SEO course I’ve found online
This is the e-book version of the SEO course I’ve taught for almost 20 years. And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients’ sites millions of visitors a day.
Getting started with GA4 (and how to run the 3 key reports you need)
This guide assumes you’ve got GA4 set up… you just don’t know what to do with it! Lots of screenshots and easy to understand text explains to you what terms mean in GA4, and help you find your way around the interfaces.
How to brief a web designer / developer
If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.
11 things you NEED to know before paying for SEO: SEO for Managers
This guide is for anyone who hasn’t got headspace or time to learn all about SEO, but needs to understand it in order to procure services or manage a team doing it.
How to design a company Intranet
Whether you’re just thinking about some sort of internal “hub” for your organisation, or in the formal planning phases, this short free guide will just help you think about the questions you need to ask yourself or discuss with your developer.