Web Glossary

Jargon free explanations for words you might hear when working with a developer or website tool. If you hear a term or expression and don’t understand what they mean in your context, ask me about it by commenting on any Definition post on my Instagram and I’ll do my best to reply!

Agentic AI:
Agentic AI refers to the type of AI which can actually make decisions on your behalf and perform tasks, rather than just generate text. An example is that whilst Generative AI might write you a professional sounding email when you ask it to, Agentic AI would be watching your calendar, see that you’re going to be late for your next call, and drop the client on your next meeting an email apologising that you’re running slightly late. Agentic AI is where AI gets scary!

Blog:
Abbreviation for “web log” – so traditionally an online diary. In website terms now, it generally means anywhere where you can post regular articles, which are maybe categorised or archived by date, rather than “pages” which are more evergreen and linked to from the main navigation on your site. WordPress was originally “just a blog” but now you can use it for anything. But don’t be surprised if your web developer refers to your knowledge base / articles hub / white papers / latest news all as “blog posts” as technically, they might be classed as posts or articles behind the scenes, rather than treated as actual pages. (This gets more complicated if I go into how now a days WordPress treats all content as “posts”, but I’ll save that for another article another day!)

CMS:
This stands for “content management system” and means any database based website that lets you update content yourself, without needing to actually go into the files of code (like you might have needed to back in the day when lots of people just had HTML websites).

MVP:
Minimum Viable Product refers to launching with a really basic version of something, just to see if your potential customers like it. A famous example is the first ever massive shoe shop website, which began with one guy running to his local real-world shoe shop to buy whatever pair someone bought from his shop and posting it to them. Once he’d decided people really would buy shoes online, he built a proper website and got stock etc.