This is the e-book version of the SEO course I’ve taught for almost 20 years. And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients’ sites millions of visitors a day.

Learn the tips and tricks you can apply to your website and marketing today to get you mentioned by ChatGPT, Perplexity, Claude, Gemini and more. If your business isn’t discoverable in their answers, you’re losing visibility.

This guide assumes you’ve got GA4 set up… you just don’t know what to do with it! Lots of screenshots and easy to understand text explains to you what terms mean in GA4, and help you find your way around the interfaces.

If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.

This guide is for anyone who hasn’t got headspace or time to learn all about SEO, but needs to understand it in order to procure services or manage a team doing it.

Whether you’re just thinking about some sort of internal “hub” for your organisation, or in the formal planning phases, this short free guide will just help you think about the questions you need to ask yourself or discuss with your developer.

In this free guide, discover how to optimise sizing, images, fonts, and layout—packed with best-practice insights designed to elevate your campaigns and boost results.