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Web Guides

After almost 20 years of making guides for clients, I’ve put them online for anyone to get their hands on. If there’s anything else you think you’d particularly like a guide about, please let me know. And make sure you’re following me on the ‘gram or LinkedIn.

SEO Fundamentals: the most detailed SEO course I’ve found online

This guide is for anyone who hasn’t got headspace or time to learn all about SEO, but needs to understand it in order to procure services or manage a team doing it.

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How to optimise your brand for AI

Learn the tips and tricks you can apply to your website and marketing today to get you mentioned by ChatGPT, Perplexity, Claude, Gemini and more. If your business isn’t discoverable in their answers, you’re losing visibility.

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Getting started with GA4 (and how to run the 3 key reports you need)

This guide assumes you’ve got GA4 set up… you just don’t know what to do with it! Lots of screenshots and easy to understand text explains to you what terms mean in GA4, and help you find your way around the interfaces.

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How to brief a web designer / developer

If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.

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11 things you NEED to know before paying for SEO: SEO for Managers

This guide is for anyone who hasn’t got headspace or time to learn all about SEO, but needs to understand it in order to procure services or manage a team doing it.

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How to design a company Intranet

Whether you’re just thinking about some sort of internal “hub” for your organisation, or in the formal planning phases, this short free guide will just help you think about the questions you need to ask yourself or discuss with your developer.

 

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Coming soon…

The following guides are being uploaded very soon – please make sure you’re on my mailing list to hear when they launch.

Speed optimisation

Security checklist

Launch checklist

DNS 101

HTML emails

Web animations

How to save money on web development

How to work with your developer