Why AI keeps choosing the same brands
AI doesn’t just surface results – it builds confidence in brands over time. In this session, we unpacked how that actually works, and what it means for every business going forwards. Getting repeatedly mentioned by AI is basically a game of constant due diligence.
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Why AI keeps choosing the same brands
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There were a few docs and guides I said I’d provide to go into further detail on a few things discussed in the Masterclass, so you can grab all of those here.

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Over the past decade, hosted platforms like Shopify and Squarespace have become incredibly popular. They’ve made it possible for almost anyone to launch a website or an online store without needing to understand servers or code.

What even is Reddit?
With over 40% of ChatGPT responses coming from information on Reddit, and OpenAI doing a deal with Reddit in 2024, it’s an important place for you to be making yourself seen and heard. If you haven’t dabbled with Reddit before, here’s everything you need to know to get started.

Why reviews count even more – and how to display them
It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you.
Further Reading
I’ve also got a few other guides you might find useful…
SEO Fundamentals: the most detailed SEO course I’ve found online
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