;transform: ;msFilter:;'%3E%3Cpath d='m20.487 17.14-4.065-3.696a1.001 1.001 0 0 0-1.391.043l-2.393 2.461c-.576-.11-1.734-.471-2.926-1.66-1.192-1.193-1.553-2.354-1.66-2.926l2.459-2.394a1 1 0 0 0 .043-1.391L6.859 3.513a1 1 0 0 0-1.391-.087l-2.17 1.861a1 1 0 0 0-.29.649c-.015.25-.301 6.172 4.291 10.766C11.305 20.707 16.323 21 17.705 21c.202 0 .326-.006.359-.008a.992.992 0 0 0 .648-.291l1.86-2.171a.997.997 0 0 0-.085-1.39z'%3E%3C/path%3E%3C/svg%3E)
How do you speed up a website that’s weighed down by big images and video?
What you actually need to know and do to make your images more suitable for your website.
Read moreArticles
20
May
Knowledge Base
E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
19
May
Web Gossip
ChatGPT ads: What we know 3 months on (May 2026 update)
I wrote about ChatGPT ads just as they were beginning to surface 3 months ago - here's what we know now.
15
May
Our News
Cosmetic overhaul for NYCI’s suite of websites
Late 2025 we were approached by National Youth Council of Ireland, about inheriting their collection of WordPress websites and taking over the ongoing support, maintenance and future development of them. We were delighted to learn, in the week before Christmas, that we had been chosen as the selected web agency and got to work with […]
07
May
Knowledge Base
What Google’s March 2026 core update actually means for your website
Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
04
May
Knowledge Base
AI is reading your emails first
AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...
27
April
Site Vitals
Writing for the Goldilocks Zone: AI Readiness
I recently went down a bit of a rabbit hole researching how large language models actually select content to cite. I wanted to understand the practical mechanics. When an AI system surfaces a passage from a webpage, what made that passage the one it chose? And more importantly, what does that mean for how we […]
20
April
Knowledge Base
Google’s updated review rules: what you need to know (and what to do about it)
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
13
April
Knowledge Base
5 really useful things you can do with Google Search Console data
There's an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.
02
April
Our News
Why we built SiteVitals at exactly the right moment – and what smart investors are confirming about that.
I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]
31
March
Knowledge Base
Is your website actually yours?
Over the past decade, hosted platforms like Shopify and Squarespace have become incredibly popular. They’ve made it possible for almost anyone to launch a website or an online store without needing to understand servers or code. That convenience has been transformative. Designers can build and sell websites more easily, small businesses can launch stores in […]
30
March
Knowledge Base
API vs MCP – what’s the difference and when would you use each?
If you’ve been spending any time in the world of AI tools lately, you’ve probably started hearing the term MCP being thrown around. And if you already know what an API is, you might be wondering how MCP is any different – or whether it’s just a fancy new word for the same thing. It’s […]
24
March
Knowledge Base
How much does AI actually cost – and should you say please?
Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.