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AI is reading your emails first
AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...
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27
April
Site Vitals
Writing for the Goldilocks Zone: AI Readiness
I recently went down a bit of a rabbit hole researching how large language models actually select content to cite. I wanted to understand the practical mechanics. When an AI system surfaces a passage from a webpage, what made that passage the one it chose? And more importantly, what does that mean for how we […]
20
April
Knowledge Base
Google’s updated review rules: what you need to know (and what to do about it)
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
13
April
Knowledge Base
5 really useful things you can do with Google Search Console data
There's an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.
02
April
Our News
Why we built SiteVitals at exactly the right moment – and what smart investors are confirming about that.
I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]
31
March
Knowledge Base
Is your website actually yours?
Over the past decade, hosted platforms like Shopify and Squarespace have become incredibly popular. They’ve made it possible for almost anyone to launch a website or an online store without needing to understand servers or code. That convenience has been transformative. Designers can build and sell websites more easily, small businesses can launch stores in […]
30
March
Knowledge Base
API vs MCP – what’s the difference and when would you use each?
If you’ve been spending any time in the world of AI tools lately, you’ve probably started hearing the term MCP being thrown around. And if you already know what an API is, you might be wondering how MCP is any different – or whether it’s just a fancy new word for the same thing. It’s […]
24
March
Knowledge Base
How much does AI actually cost – and should you say please?
Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.
18
March
Site Vitals
AI Won’t Replace Your Website. But It Will Ignore a Bad One.
There’s a Google patent doing the rounds that’s making website owners nervous. The idea: Google generates its own AI-powered landing page for your business, right inside the search results. No click required. No visit to your site. The obvious question is a reasonable one. If Google can synthesise your content into their own page, why […]
17
March
Knowledge Base
Why reviews and testimonials count more than ever – and how to display them
It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]
10
March
Site Vitals
The Platform Illusion: Why Managed Hosting Isn’t the Same as a Managed Site
There’s an appealing pitch that comes with hosted platforms like Shopify, Squarespace, and Webflow. The servers are managed. The uptime is “99.9%.” Security patches happen automatically. The message, implicit or otherwise, is that the hard stuff is taken care of. It’s a tempting thought – but it’s only half the story. The platform handling your […]
08
March
Site Vitals
Securing Cookies in 2026: Dealing with CHIPS and the End of Third-Party State
Following on from the header updates, I’ve also had to refactor the Cookie Scanner. With the final nail in the coffin for unpartitioned third-party cookies in 2026, the way we audit cookies had to change. If you’re running embedded widgets—like support chats, maps, or auth providers—that rely on cross-site state, the old way of doing […]
06
March
Site Vitals
Analysing Web Performance: A Look at the Wix Showcase Sites
This is the first in a series of articles I plan to write, based on our research at Sitevitals into platform-specific site health. In this first article i want to look at Wix websites and how they stack up, performance wise. Rather than pick any old random Wix websites, we audited of the 85 websites […]