;transform: ;msFilter:;'%3E%3Cpath d='m20.487 17.14-4.065-3.696a1.001 1.001 0 0 0-1.391.043l-2.393 2.461c-.576-.11-1.734-.471-2.926-1.66-1.192-1.193-1.553-2.354-1.66-2.926l2.459-2.394a1 1 0 0 0 .043-1.391L6.859 3.513a1 1 0 0 0-1.391-.087l-2.17 1.861a1 1 0 0 0-.29.649c-.015.25-.301 6.172 4.291 10.766C11.305 20.707 16.323 21 17.705 21c.202 0 .326-.006.359-.008a.992.992 0 0 0 .648-.291l1.86-2.171a.997.997 0 0 0-.085-1.39z'%3E%3C/path%3E%3C/svg%3E)
18a named one of the Nation’s Favourite Businesses by Small Business Britain
As we come up to our 20th year of trading, we are so very excited and proud to annouce our web development work has been recognised by Small Business Britain.
Read moreArticles
03
August
Portfolio
The part of a Stripe integration that fails without anyone noticing
I’ve spent a fair amount of time in the space between Stripe and Xero over the last few years, across several Laravel builds that take payments and keep their books in order. What strikes me about that work, looking back over it, is how differently fee handling fails compared with everything else in a payments […]
06
July
Knowledge Base
5 things we’re doing differently on website designs now, for agentic AI
If your design only works because a human is patiently sitting there, moving a mouse, waiting for an animation, or remembering what they clicked - it won't work for an agent.
02
July
Knowledge Base
No, you don’t need two websites. But you do need to build differently.
You don't need one website for people and one for robots, but you do need to get your single website designed and built to suit both audiences.
24
June
Portfolio
The website brief questions most SEOs aren’t asking yet (2026 edition)
If you're a technical SEO, start asking these questions at brief stage so that you're a key part of the client's strategy.
15
June
Knowledge Base
Entity data: structured data is not all equal
If you only have one bit of structured data, make it your entity data – the bit that tells search engines and AI tools who you actually are, and backs it up with sources they can check.
09
June
Knowledge Base
How do you find the third-party scripts slowing your website down?
Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.
08
June
Knowledge Base
How do you speed up a website that’s weighed down by big images and video?
What you actually need to know and do to make your images more suitable for your website.
20
May
Knowledge Base
E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
19
May
Web Gossip
ChatGPT ads: What we know 3 months on (May 2026 update)
I wrote about ChatGPT ads just as they were beginning to surface 3 months ago - here's what we know now.
15
May
Our News
Cosmetic overhaul for NYCI’s suite of websites
Late 2025 we were approached by National Youth Council of Ireland, about inheriting their collection of WordPress websites and taking over the ongoing support, maintenance and future development of them. We were delighted to learn, in the week before Christmas, that we had been chosen as the selected web agency and got to work with […]
07
May
Knowledge Base
What Google’s March 2026 core update actually means for your website
Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
04
May
Knowledge Base
AI is reading your emails first
AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...