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SEO Masterclass: Do your own SEO Syllabus

Quick Facts

Suitable For
Small businesses, startups, anyone with a website they want to promote.
Date
Please contact us.
Location
18a Productions Studio, Gloucester Road, Bristol

On this course you will...

  • Learn the key principles and background of SEO - How and why search engines rank pages the way they do.
  • Learn how to optimise your website for the major search engines including Google.
  • Learn how to carry out effective keyword and keyphrase analysis on your website - Choosing the right keywords to target for your niche.
  • Learn how to analyse both yours and your competitions link profile - What you can learn from this.
  • How to track results and make the most of the statistics and tools made available to you for free in Google Analytics and Google Webmaster Tools.
  • Suggestions for effective link building techniques, relevant to your website.
  • Get directly relevant feedback about your website and how you can improve your search engine ranking.
  • Develop a to-do list of things to do on your website, both immediately and on an on-going basis.

A little more detail...

For those who don't know their title tag from their alt tag, you can split SEO down into 2 broad categories, 'on page' and 'off page'.

On page is the easy bit and basically defines the things you can do to make your site as search engine friendly as possible including:

  • The proper use of title and meta tags.
  • The importance of keeping your site fresh.
  • Search engine friendly URLs and information architecture.
  • Google Sitemaps, robot.txt files, anchor text, alt tags, title tags, proper use of semantically correct HTML markup - To give search engines such as Google as much help as possible in finding your site and ranking it's pages well.
  • Finding the correct keywords to target and how to identify other commonly searched phases which receive a lot of searches.
  • The correct way to write copy for the web (why the occasional typo might not be such a bad thing).
  • Using online tools and browser plugins to improve your site and it's chances in the search engines.

Off page SEO is everything which the search engines use to determine where you should rank which isn't related to the code on your site.

Topics we'll discuss include:

  • The importance of backlinks and how you can get more authoritative links to your site.
  • Learn how to see your link profile and the link profile of your competitors and what you can do with this information.
  • Link baiting, blogging, forums, social networks and other ways of generating legitimate traffic to your site.
  • How to make the most of social media, and new ways of getting traffic.

After the training day you'll leave with a detailed plan of action which you can put into practise to help improve the ranking of your site and ultimately get more visitors to find you.

What to expect

Our courses run for a full day from our studio in Bristol and follow a curriculum as laid out in summary above. We also allocate time to deal with specific issues clients have, discssing together how their SEO can be improved in a real world situation.

We start at 9 on the dot, stop for a mid-morning coffee and snack then work through until lunch where you are very handily located for all the fantastic cafes which line Gloucester Road. Then we're back in for a concentrated afternoon of learning and doing before class is dismissed at 5.30.

Why do your SEO training with us?

Alongside our academic qualifications and many years experience working in the online industries, helping SMEs and startups, we also have a real passion for online ventures. Key to any websites success is the traffic it can generate, and understanding and working with search engines is one of the most useful ways of getting new visitors to your website. We don't just teach, we are actively engaged in the industry on a day-to-day basis and have been for many years.

How long is the training?

Just a day and you'll have a booklet to take away with you including a plan of action to start putting everything you've learnt into practise.

Is this course suitable for me?

We designed this course with our clients in mind. We often work with small to medium sized businesses and startup ventures; in fact websites in all shapes and sizes. They all have in common the fact that they want to increase the number of sales they make online, or want to break new markets with innovative services. The basic principles of SEO are the same and can be tailored to any market or niche. So really this course is for anyone with a website they want people to go to.

Any other questions?

If there's anything we've not covered here, or you're still not sure, just give us a call and we can talk it through with you. If you love the sound of the course, but can't make the dates, then drop us a line and we'll see what can be arranged.