This was a Talking Web newsletter on 10 February 2026 - join the newsletter here.

Hi I hope you had a lovely weekend and are having a good week so far?

I haven’t got much to report from the weekend – just lots of tidying and sorting. And of course, since I packed up the Duplo because everyone in our house has grown out of it, it’s becoming the favourite toy again.

(Heads up: this week’s task is easy even if you don’t have a website yet.)

Last week I went to London for a rather brilliant SEO conference.It was genuinely brilliant and that was such a lovely surprise because after 20 years of doing this, you do just tend to hear the same things over and over again.

But the speakers at WTSFest London had loads of great stuff to say.I’m going to post more insights on my Insta, but the thing I want to tell you about today is what Crystal Carter, Head of AI Search and SEO Comms at Wix had to say about the Agentic Web.

If you aren’t familiar with the term yet, it’s the era we’re heading into where AI Agents actually “do” stuff for us, and make decisions, rather than just generate us blog posts or answer questions.

That “stuff” might be acting as a PA booking appointments, or monitoring our calendar to email a client if we’re running late for a meeting.

But the point is, these Agents are going to be a new type of visitor to your website, and you need to make sure your technology is ready for them.

Now, I’m not gonna lie – there’s not much you can do to get ready for the Agentic Web in 5 minutes this week… except, set up a LLMS.txt file.

LLMS.txt files are a concept put together by some AI boffins to give robots a very brief overview of your company and services so they know the essentials about you without needing to trawl your site.

Carter was showing lots of info from Google and her own research at Wix about how much less effort (tokens) it takes an AI to read a LLMS.txt file compared to how much effort it takes them to read a normal web page.

And tokens = money.

So if an AI can learn your info for the fraction of the price of learning someone else’s, well – I think that sounds handy.

Your 5 minute task this week…

If you’ve got an inhouse developer, ask them to set you up a LLMS.txt file.

If you don’t have an inhouse developer, head over to AIProfiles, and fill in the form there to generate one.

I hope you’ve noticed how I very rarely “sell” anything in these Tuesday emails, but this is my tool, that we created because structured data is sooo important for SEO and AI visibility now, but it’s the main thing clients can’t do for themselves.

So whilst we were building AIProfiles, we added on LLMS.txt files because I could see them becoming important.

All you need to do is fill in a form with your company info – as much or as little as you’ve got time to enter – and you’ll be generated loads of structured data and a LLMS.txt file. (The page YOU see just looks like a nice neat page of info – but behind the scenes it’s giving the robots what they need.)

You can leave it there, or even better you could link to it from your website so robots can join the dots easier.

(If you haven’t got a website yet, it’s a way of getting on the Bots’ radar before you launch it.)

If you use code 2026 you’ll get it for £24pa. Which is much cheaper than getting a developer to build it and probably cheaper than getting them to maintain it (as you can update the data anytime you want by logging in and tweaking what’s in your account).

I was going to share lots of blog posts this week, but I feel like this email is long enough already, so I’ll save those for another time!

Any questions about LLMS.txt, please do reply to this email or ask me on the ‘gram.

Speak soon,
Lisa

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