This was a Talking Web newsletter on 11 August 2026 - join the newsletter here.

Hi,

I hope you’re having a lovely summer! And if you’re juggling, I hope you’re keeping enough balls in the air.

Now, easy wins can be hard to come by if you work on your website a lot – cos you probably did them all a while ago.

But today’s email is about something that really needn’t take you long to make some real improvements to your site.

Are your buttons clear?

A few weeks ago we talked about interlinking pages of your website, and this is connected – but it’s more concerned with the actual WORDS on your buttons, rather than where they go.

AI needs your website to be very clear.

But so does a Gran who’s not used to websites, or a frazzled person trying to book something in a hurry.

If you do this, you’re helping your website for AI as well as for people.

So go through your website, and check what your buttons and links actually say.

  • Change “Submit” to “Send your enquiry”.
  • Change “Learn more” to “See our pricing”.
  • Change “Solutions” to “What we do”.

You get the idea. And you can probably action most of them yourself via your CMS.

Speak soon,

Lisa

Lisa Freeman

​18a web development​

​https://www.linkedin.com/in/lisafreemanweb