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If your design only works because a human is patiently sitting there, moving a mouse, waiting for an animation, or remembering what they clicked - it won't work for an agent.
You don't need one website for people and one for robots, but you do need to get your single website designed and built to suit both audiences.
If you're a technical SEO, start asking these questions at brief stage so that you're a key part of the client's strategy.
If you only have one bit of structured data, make it your entity data – the bit that tells search engines and AI tools who you actually are, and backs it up with sources they can check.
Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.
What you actually need to know and do to make your images more suitable for your website.
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
I wrote about ChatGPT ads just as they were beginning to surface 3 months ago - here's what we know now.
Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
There's an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.