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Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.
What you actually need to know and do to make your images more suitable for your website.
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
I wrote about ChatGPT ads just as they were beginning to surface 3 months ago - here's what we know now.
Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
There's an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.
I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]
Over the past decade, hosted platforms like Shopify and Squarespace have become incredibly popular. They’ve made it possible for almost anyone to launch a website or an online store without needing to understand servers or code. That convenience has been transformative. Designers can build and sell websites more easily, small businesses can launch stores in […]
If you’ve been spending any time in the world of AI tools lately, you’ve probably started hearing the term MCP being thrown around. And if you already know what an API is, you might be wondering how MCP is any different – or whether it’s just a fancy new word for the same thing. It’s […]
Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.