;transform: ;msFilter:;'%3E%3Cpath d='m20.487 17.14-4.065-3.696a1.001 1.001 0 0 0-1.391.043l-2.393 2.461c-.576-.11-1.734-.471-2.926-1.66-1.192-1.193-1.553-2.354-1.66-2.926l2.459-2.394a1 1 0 0 0 .043-1.391L6.859 3.513a1 1 0 0 0-1.391-.087l-2.17 1.861a1 1 0 0 0-.29.649c-.015.25-.301 6.172 4.291 10.766C11.305 20.707 16.323 21 17.705 21c.202 0 .326-.006.359-.008a.992.992 0 0 0 .648-.291l1.86-2.171a.997.997 0 0 0-.085-1.39z'%3E%3C/path%3E%3C/svg%3E)
+44 (0)1179 680989
Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.
It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]
If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]
There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]
ChatGPT ads are coming, so here’s what it means for your marketing.
In 2026, keep your website fresh, shout about your experience and expertise across as many platforms as possible, and make sure your message is clear.
OpenAi, makers of ChatGPT, have launched Shopping Research. Now you can have conversations with ChatGPT about suitable products for you to buy. Going beyond a traditional short search term such as “gifts for 4 year old girl”, you can now ask a more detailed question such as “please recommend a gift for a 4 year […]
A true story of a project we undertook right here on this website, and how we overcame frustrating AI limitations.
An LLMS.txt file is a simple, human-readable text representation of your website’s structured data which lets LLMs understand your company information.
LLMs and AIs want credible sources so if they see you quoted around the web, they'll love you more.
A beginner’s guide to Using ChatGPT's fave, Reddit, and finding the best subreddits.
If you’ve ever thought about SEO, you’ve probably come across the benefit of FAQs. They help you get across a lot more information about your company, let you optimise direct search terms people might be seeking answers for, and – if your site is all geared up with structured mark up, they can help feed […]