Tag: ai

Entity data: structured data is not all equal

If you only have one bit of structured data, make it your entity data – the bit that tells search engines and AI tools who you actually are, and backs it up with sources they can check.

How do you find the third-party scripts slowing your website down?

Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.

How do you speed up a website that’s weighed down by big images and video?

What you actually need to know and do to make your images more suitable for your website.

E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?

If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]

ChatGPT ads: What we know 3 months on (May 2026 update)

I wrote about ChatGPT ads just as they were beginning to surface 3 months ago - here's what we know now.

What Google’s March 2026 core update actually means for your website

Google is getting better at telling the difference between content that was created because it's genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.

AI is reading your emails first

AI now sits between you and your newsletter subscribers. Here's how to make sure AI passes the message on...

Why we built SiteVitals at exactly the right moment – and what smart investors are confirming about that.

I watched a reel recently where Charlie Weavers-Wright, a venture capitalist, was explaining why investors have stopped chasing AI application layer startups. What he said mapped almost perfectly onto the thing we’ve spent the last few months building. The LLM wrapper problem The argument he was making is this: the tools that do little more […]

API vs MCP – what’s the difference and when would you use each?

If you’ve been spending any time in the world of AI tools lately, you’ve probably started hearing the term MCP being thrown around. And if you already know what an API is, you might be wondering how MCP is any different – or whether it’s just a fancy new word for the same thing. It’s […]

How much does AI actually cost – and should you say please?

Someone asked me this week how much AI tokens cost. And the honest answer is: it depends. Which I know is a frustrating answer, but bear with me - it's actually quite interesting once you understand what's going on under the hood.

Why reviews and testimonials count more than ever – and how to display them

It’s always been a good idea to have social proof on your website – reviews or testimonials from happy customers and past clients. But now it’s more important than ever in order to help AI recommend you. AI wants to give the right answer – and it doesn’t know if you’re any good! So that’s […]

Will ChatGPT ads kill SEO?

If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]