This was a Talking Web newsletter on 2 June 2026 - join the newsletter here.

Hi,

Are you consistent everywhere?

Last week’s email was about checking over your website copy and making sure everything was up to date and consistent.

That’s my latest buzz word for you in this world of AI – being consistent.

AI is basically doing due diligence on you every time it goes to mention you, and if you’re not consistent everywhere it sees you mentioned, it won’t be sure you’re a safe bet to recommend or not.

Rewatch my Masterclass on how to become a company AI trusts and refers to time and time again if you need a refresher.

So if last week you did your website, this week you need to do everywhere else.

Does your company’s LinkedIn profile still read right? Are your featured posts still relevant?

Is your Insta bio up to date?

Are your Google reviews old and so talking about services you don’t run any more? (Don’t delete the old ones – but get fresh ones.)

Have a check around that everywhere Google and other AI bots are looking, it’s getting a good, clear, consistent picture of who you are and what you’re about.

I hope that’s not too much of a mammoth task if you’re back from half term and a mountain of emails! (As I am.)

It looks like our glorious sunshine in the UK might be on pause, so use the grey days to get your web profile in order and I’ll speak to you again next week!

Lisa

Lisa Freeman

​Web development at 18a​

​https://www.linkedin.com/in/lisafreemanweb