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Lisa Freeman

Lisa Freeman

Lisa Freeman is a web strategist, founder of 18a and fractional Technical Director.

She started her career over 20 years ago as a coder and now is primarily a “communication bridge” between developers (or tools) and clients, explaining complicated web decisions in easy to understand ways.

Join her weekly newsletter to stay up to date with her latest web explainer blog posts and helpful tips for understanding your website.

Articles by Lisa Freeman

MVP

The other reason you need a MVP

There are lots of reasons you need to start with a MVP - but one is less well known

Why I don’t show a client a website half way through build

If you're managing an Agile build, you need to be careful of showing too much too soon.

Why getting hacked is expensive

Getting hacked can be expensive - for several reasons.

Google Analytics and cookies: can you use IP anonymisation?

How to put together a cookie policy strategy and is IP anon for you?

Who needs to pay for security upgrades?

There's always more and more you can do as there's always more and more people out there discovering ways to do things they shouldn't do.

Perfectionist or procrastinator? And the value of Coming Soon pages

Fail fast and don't procrastinate. How to launch a start up without spending your life savings.

5 ways we’ve used the web to combat the challenges of 2020

2020 has certainly been a very different sort of year. We've been thankful that for us - despite the team all working from home - it's been business as usual. But it hasn't been for our clients - so we've been helping them in various ways to navigate through the…

The importance of not making assumptions in your UX

Assume makes an ass of you and me. Don't expect your audience to know how you work until you tell them.

3 things the .Gov website could do to improve the COVID-19 test booking procedure

If you're booking a COVID-19 test, you might spot a few things that leave you wondering what to do...

Choosing file names for your website docs and images

How not to choose inappropriate or embarrassing file names for images and documents.

Review your User Experience – online and off

When you build a website, you might plan and test your user's experience (UX) to make sure it's smooth - but how often do you go back and re-check it?

The 18a orchard in full bloom

Over a decade ago we planted a small fruit orchard at Tom's parents house, planting a tree for every website we built in our first year. Now, the trees are grown and bearing fruit every year - albeit they look a little dry this year. It certainly seems a lifetime ago that we…