We've been named one of the Nation's Favourite Businesses! Read more
Skip to main content
Lisa Freeman

Lisa Freeman

Lisa Freeman is a web strategist, founder of 18a and fractional Technical Director.

She started her career over 20 years ago as a coder and now is primarily a “communication bridge” between developers (or tools) and clients, explaining complicated web decisions in easy to understand ways.

Join her weekly newsletter to stay up to date with her latest web explainer blog posts and helpful tips for understanding your website.

Articles by Lisa Freeman

Why do I see different stock levels on the same website?

It's the last few days before Christmas and so things are flying off the digital shelves. One minute something has 4 left in stock - suddenly it has zero - what's going on?

The biggest thing you can do on your online shop to make more sales this Christmas

There's something totally within your control that many eCommerce stores are overlooking.

Last orders for Christmas 2020

It's been a crazy year for the world, but we've been very fortunate at 18a that we've kept busy. As it's been such a busy time, we're all looking forward to a well earned rest over Christmas! We'll be closing at 5:30pm on Wednesday 23rd December, and re-opening at 9am on…

New brand and new website for Beyond The Bean

We were flattered to be amongst the very few who got a sneaky peak at Beyond The Bean's exciting new branding earlier this year so that we could design and build their new website around it. Our friends at Carruthers Tanner transformed their brand, which as well as featuring a very clever…

How a Bake Off led to .HEIC and .WEBP support

This week we had an 18a Bake Off! We can't have our usual Christmas Party so we're going to try to do a few Christmassy things via Zoom - and we started with everyone needing to bake something on the theme of a "Snowman". My son was our judge -…

You can’t please all of the people all of the time (Instagram doesn’t)

Don't fall into the trap of spending more than you need to on development.

New UCN security features for Bank Security Printing

Our long standing client Bank Security Printing came to us recently for assistance with implementing a UCN (Unique Coded Number) system for their cheque printing procedures. A UCN is an ISF (Image Survivable Feature) which adds a powerful layer of fraud prevention to cheques, which may not be used by as…

3 things you might not need in your MVP (although you’ll probably disagree)

When you're planning a start up and need to stick to a budget you need to be ruthless with what features you include.

MVP

The other reason you need a MVP

There are lots of reasons you need to start with a MVP - but one is less well known

Why I don’t show a client a website half way through build

If you're managing an Agile build, you need to be careful of showing too much too soon.

Why getting hacked is expensive

Getting hacked can be expensive - for several reasons.

Google Analytics and cookies: can you use IP anonymisation?

How to put together a cookie policy strategy and is IP anon for you?