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Lisa Freeman

Lisa Freeman

Lisa Freeman is a web strategist, founder of 18a and fractional Technical Director.

She started her career over 20 years ago as a coder and now is primarily a “communication bridge” between developers (or tools) and clients, explaining complicated web decisions in easy to understand ways.

Join her weekly newsletter to stay up to date with her latest web explainer blog posts and helpful tips for understanding your website.

Articles by Lisa Freeman

What is cloud computing?

What is cloud computing and how is it different from normal hosting?

New sales tool for Chris Pye, Master Woodcarver

A hobby can become a problem when you run out of room for your creations. This was exactly the problem our client, Chris Pye was facing. Woodcarving is his passion as well as his profession and not having anywhere to store the work he does for himself alongside his commissions…

2 big things that are going to lose Argos online shoppers

Whilst many shops frequented by parents have disappeared over the years - such as Woolworths and more recently Mothercare - Argos have kept their game strong with same day delivery and prices

5 predictions for 2021 on the web

What do I think we'll see more of in 2021? Well, as well as the rise and rise of Zoom now we're in another lockdown, there are a few things...

Why do I see different stock levels on the same website?

It's the last few days before Christmas and so things are flying off the digital shelves. One minute something has 4 left in stock - suddenly it has zero - what's going on?

The biggest thing you can do on your online shop to make more sales this Christmas

There's something totally within your control that many eCommerce stores are overlooking.

Last orders for Christmas 2020

It's been a crazy year for the world, but we've been very fortunate at 18a that we've kept busy. As it's been such a busy time, we're all looking forward to a well earned rest over Christmas! We'll be closing at 5:30pm on Wednesday 23rd December, and re-opening at 9am on…

New brand and new website for Beyond The Bean

We were flattered to be amongst the very few who got a sneaky peak at Beyond The Bean's exciting new branding earlier this year so that we could design and build their new website around it. Our friends at Carruthers Tanner transformed their brand, which as well as featuring a very clever…

How a Bake Off led to .HEIC and .WEBP support

This week we had an 18a Bake Off! We can't have our usual Christmas Party so we're going to try to do a few Christmassy things via Zoom - and we started with everyone needing to bake something on the theme of a "Snowman". My son was our judge -…

You can’t please all of the people all of the time (Instagram doesn’t)

Don't fall into the trap of spending more than you need to on development.

New UCN security features for Bank Security Printing

Our long standing client Bank Security Printing came to us recently for assistance with implementing a UCN (Unique Coded Number) system for their cheque printing procedures. A UCN is an ISF (Image Survivable Feature) which adds a powerful layer of fraud prevention to cheques, which may not be used by as…

3 things you might not need in your MVP (although you’ll probably disagree)

When you're planning a start up and need to stick to a budget you need to be ruthless with what features you include.