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Lisa Freeman

Lisa Freeman

Lisa Freeman is a web strategist, founder of 18a and fractional Technical Director.

She started her career over 20 years ago as a coder and now is primarily a “communication bridge” between developers (or tools) and clients, explaining complicated web decisions in easy to understand ways.

Join her weekly newsletter to stay up to date with her latest web explainer blog posts and helpful tips for understanding your website.

Articles by Lisa Freeman

The new Google Chromebook

So when I first heard of the "Chromebook" I honestly couldn't think what it might be! I thought it was maybe a published document of research from Google. But doh! It's a little netbook (small laptop) that doesn't have anything else than a web browser on it.No desktop (and so…

The Facebook Smear Campaign Against Google

I read on the BBC website today that Facebook have admitted to paying a PR company to run a smear campaign against Google.Imagine taking the tactic of rather than paying a PR company to promote you, you pay them to bad mouth your competition? Not an approach I like, or…

Internet World Conference

I'm writing this on the way back from the last day of the Internet World conference, and overall I'd say it was an interesting day out!There was the usual barage of email marketers, SEO-ers and hosting companies and at least one "newly invented brand new product" that has of course…

Adding a Share page on Facebook – tips for your Facebook fan page

So once you've got people liking your Facebook fan page, how do you get them to spread the word?Well one way is to create a Share page, as shown below. A very good adoption of this page is to send people there as soon as they've liked your page. So…

Solid chocolate; solid gold!

This isn't a particularly web orientated blog post, but it's not everyday you get a solid chocolate kit-kat!  Tom just offered me a Kit-Kat and I declined, but really wished I hadn't when he bit into his to find it was solid chocolate! Both sticks! This followed a conversation on…

Good newsletter subject line by Gizoo

I get A LOT of emails - and I really don't read all of them that are just trying to sell me something. So I always take note when one makes my finger click to read it... Gizoo's latest email had the subject line "Our most reviewed product, the amazing…

Giving access to your Google Analytics account

You might want your web developer or someone doing some consultancy for you to be able to view your Google Analytics but without giving them your Google account password and therefore access to your email and everything! Or similarly you might just need other people in your organisation to be…

The importance of keeping your website updated

We always preach to clients about the importance of fresh content, but recent results from a web service provider back up our suspicions! A recent survey by an online web tool SiteKreator has found that the small number of websites involved in their research that updated their site more than…

Another great review for muchbetteradventures.com

MuchBetterAdventures has officially launched now, after a soft launch gathering information for the extensive site. As as a result there's more great press coverage pouring in, talking about the wealth of functionality on the site and the tremendous amount of adventure holiday information already available there. The latest write up…

How to embed videos from YouTube on your website

It's very easy to add videos from YouTube to your website or blog, and it if you're concerned about hosting costs it's a great way to keep the load down on your site. Firstly I'm going to start this article with the answer to a question I get asked a…

Security threat in Internet Explorer

Microsoft have issued a warning that any Window's user who uses Internet Explorer to view the Internet should download a security patch whilst they work on fixing the problem for good. The patch is available for download from Microsoft's website, and is designed to stop websites you visit being able…

The devil is in the detail, as Google demonstrates

Google announced yesterday that they're going to change how URLs appear in ads on search results pages. The search engine constantly tweaks and refines it's offerings and way of going about things, and the latest announcement is that all URLs displayed in ads will be shown with the domain in…