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Hi, Everything I'm reading and seeing at the moment is pointing at the differences between different sorts of structured data - you've heard me bang on about structured data before, but there are different types you can use. Our research found that only 2% of sites are doing this properly at the moment, so there's a massive opportunity for people implementing…
Hi, >What Google's been changing>Make your website faster, today>A few pro tips> Next steps>Technical SEO you need to know aboutOK! I appreciate this is lot of information this week but honestly, sorting this can make a huge difference to your website's performance both for Google, and for visitors (human or otherwise).
Hi, Are you consistent everywhere? Last week's email was about checking over your website copy and making sure everything was up to date and consistent. That's my latest buzz word for you in this world of AI - being consistent. AI is basically doing due diligence on you every time it goes to mention you, and if…
Hi,> Google’s going all in on AI> What you need to check on your website for AI to trust you If you haven’t heard, Google are going all in on AI, starting… well, any day now. AI answers taking over search results, interactive experiences to explain the answers you’re looking for, and the ability to…
Hi, On Thursday I'm holding another Masterclass - this time it's about becoming a brand AI consistently recommends, rather than just mentions once. It's part 1 of my Agentic Web series (4 talks, May, June, July and September - each one stands alone but they all work together if you want the bigger picture of where websites are going).
Hi, This week's to-do isn't a 5 minute email to someone - but it's something that'll be useful for a long time. Google's March updates heavily reinforced how important E-A-A-T signals are: Experience, Expertise, Authoritativeness, and Trustworthiness. Google has been banging on about them for years, and now AI is well and truly on that…
Hi, Last week, a massive security issue was discovered with Linux - the operating system that 75% of web facing servers uses. It basically means that any one who can get into your server (via an insecure plugin on your website, for example) can get "root access" to your server. And with root access, they can do…
Hi, Firstly a massive 👋 hello! to all the new faces here in the last couple of weeks - I'm pretty much recovered from my busy week of Masterclasses and talks last week! I hope you had a lovely weekend? I think I'm mainly recovered thanks to the sunshine, and 2 days in a row…
Hi, I hope the sun is shining where you are and you're having a good start to the week? I'm feeling refreshed after some days out whilst the kids were on holiday. ☺️ Somehow though, I've agreed to give 3 talks this week. 😱 If you'd like to join me on Thursday to learn more…
Hi, Hope you're having a good week? We're in the midst of, what feels like, the longest school Easter holiday in the history of the world. But we had a mini road trip last week to York which was very lovely - the hype about York is accurate. Lots of new faces here this week…
Hi, I hope you had a lovely Easter if you celebrate, and enjoyed the long weekend? Chocolate for every meal of the day? On another 4 day week, when many people are on annual leave, I wanted this week's "thing to do" to be EXTRA quick and easy. So it's this: Check if you have Google Search…
Hi, Hope you had a great weekend? We hosted a birthday party for our 12 year old - let me tell you 4 tweenage (not a typo) boys playing Settlers of Catan is a LOT calmer and easier than 15 girls having a K-Pop kitchen disco (the last party we hosted). This week is all…