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I’ve been making websites for over 20 years for clients such as BBC TWO, Aardman, Sainsbury’s and loads more, so I have many a tale to tell.
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Lisa
If you’ve been reading headlines about ChatGPT ads, AI overviews, or Google’s Gemini, you might be wondering: Is this the end of SEO? Again. Every other year something makes people doubt SEO, but so far, it’s stuck around. I’d say that for the time being the answer is no – but the landscape is evolving, […]
There’s an increasing amount of talk at the moment – especially with ChatGPT ads on the horizon – about conversational ads, AI discovery, and how we need to start writing differently for tools like ChatGPT and Gemini. BUT… I personally don’t think it’s anything new. It’s how I’ve always written for SEO, and how you […]
ChatGPT ads are coming, so here’s what it means for your marketing.
Now AI can read images, can we use words in graphics?
How can you know where your visitors are coming from? How to set up UTM tags and then check traffic sources in GA4.
It’s essential to know where your domain is registered so that in an emergency you can quickly and easily log in to change the settings.
All my weekly newsletters so you can flick back to the info you’re looking for.
View allThese are Google docs – you’ll be prompted to make a copy so you have your own version.
WordPress plugin audit template
3rd party providers/services audit template
…to make your life easier
I’ve taught SEO for 20 years and this is the bit that clients can’t do themselves, so I built a tool to help.
Structured Data is having a moment thanks to AI – but a moment that’s not going to go away any time soon. If you don’t have a developer on tap, and can’t code, then this tool helps you create structured data for your business in 5 minutes. Use code TWEB to get it for £24 a year.
SiteVitals is based on over 20 years of seeing the recurring website problems that occur – and crucially, go unnoticed – within businesses.
You haven’t got time to check your site’s speed and performance every month, so let SiteVitals keep an eye on it for you. It’ll let you know if anything dips, but crucially it’ll also let you know if your site goes down, or if business-critical issues (like your domain expiring) are about to strike.
This is the e-book version of the SEO course I’ve taught for almost 20 years. And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients’ sites millions of visitors a day.
Learn the tips and tricks you can apply to your website and marketing today to get you mentioned by ChatGPT, Perplexity, Claude, Gemini and more. If your business isn’t discoverable in their answers, you’re losing visibility.
If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.
