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(Resources below)
I’ve been making websites for over 20 years for clients such as BBC TWO, Aardman, Sainsbury’s and loads more, so I have many a tale to tell.
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Lisa
Run a free check on our tool SiteVitals – no email address or credit card details required – to check your site’s SEO, AI visibility, speed, security and integrity.
Visit SiteVitals to run free reports
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
Google is getting better at telling the difference between content that was created because it’s genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
AI now sits between you and your newsletter subscribers. Here’s how to make sure AI passes the message on…
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
There’s an enormous opportunity with Google Search Console to really get the best results from things that are very nearly working for you already.
Over the past decade, hosted platforms like Shopify and Squarespace have become incredibly popular. They’ve made it possible for almost anyone to launch a website or an online store without needing to understand servers or code. That convenience has been transformative. Designers can build and sell websites more easily, small businesses can launch stores in […]
All my weekly newsletters so you can flick back to the info you’re looking for.
View allThese are Google docs – you’ll be prompted to make a copy so you have your own version.
WordPress plugin audit template
3rd party providers/services audit template
…to make your life easier
I’ve taught SEO for 20 years and this is the bit that clients can’t do themselves, so I built a tool to help.
Structured Data is having a moment thanks to AI – but a moment that’s not going to go away any time soon. If you don’t have a developer on tap, and can’t code, then this tool helps you create structured data for your business in 5 minutes. Use code TWEB to get it for £24 a year.
SiteVitals is based on over 20 years of seeing the recurring website problems that occur – and crucially, go unnoticed – within businesses.
You haven’t got time to check your site’s speed and performance every month, so let SiteVitals keep an eye on it for you. It’ll let you know if anything dips, but crucially it’ll also let you know if your site goes down, or if business-critical issues (like your domain expiring) are about to strike.
This is the e-book version of the SEO course I’ve taught for almost 20 years. And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients’ sites millions of visitors a day.
Learn the tips and tricks you can apply to your website and marketing today to get you mentioned by ChatGPT, Perplexity, Claude, Gemini and more. If your business isn’t discoverable in their answers, you’re losing visibility.
If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.
