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Lisa Freeman

Lisa Freeman

Lisa Freeman is a web strategist, founder of 18a and fractional Technical Director.

She started her career over 20 years ago as a coder and now is primarily a “communication bridge” between developers (or tools) and clients, explaining complicated web decisions in easy to understand ways.

Join her weekly newsletter to stay up to date with her latest web explainer blog posts and helpful tips for understanding your website.

Articles by Lisa Freeman

Second Sainsbury’s website goes live.

Back in January we launched a website for Sainsbury's new store in Ashton Gate, and so we were delighted to be asked us to build another for the potential store in Wadebridge. It's always nice to get repeat business :) Sainsburys-Wadebridge.co.uk went live today and features a custom built CMS and…

Use social media imaginatively for your business

Facebook isn't for every business. And for those that it suits, just creating a Fan Page isn't enough to bring social media success. You've got to think about your audience and what they want... One of the most imaginative (but at the same time a little nauseating!) uses of social…

Designing for WordPress

I love Wordpress - it's a great piece of opensource software that's really blog software, but because of it's feature of "pages", also makes a great CMS. I've been asked by a few designers lately what they need to consider when designing for Wordpress. So I thought I'd share what…

New invoicing system a success

As we do our invoicing at the beginning of each month for the previous month, this week has been the first chance I've had to play with our new invoicing system. After a year or so battling with the rubbish system our bank wanted us to use, we've now built…

OrchardOsteopaths.co.uk goes live

We were very excited this week to unveil the new Orchard Osteopaths website. The Chard, Ilminster and Axminster based osteopathy practice wanted a contemporary looking, easy to navigate brochure website for their services. They also of course needed it to be highly search engine optimised and as we got their…

How to embed a Google Map onto your website

If you'd like to display a Google Map on your website, then it's very easy to do thanks to Google's embed code. Just follow these simple instructions. (If you'd rather your website could get the maps from Google itself directly, then ask us about setting up the Google Maps API…

Last minute HTML emergency!

CCT rang us on Thursday afternoon asking if we could help them out by building 3 HTML pages and an HTML email (and test all of it across a variety of email clients and browsers of course!) by Friday lunchtime....! It was a tight deadline but we're not afraid to…

New holding page for Organic Jam

The Organic Jam had a very funky design for the holding page of their website - and so I was excited to be asked to make it! The large, over blown background image is separate from the top layer, which gives a fluid effect when changing the size of your…

New website goes live for Stuff Advertising

Our friends over at STUFF wanted a new website to showcase their work and services, so we were happy to oblige! The site is a combination of a bespoke CMS - meaning their work and clients pages are easily updateable by them whilst there was no compromise on their design…

Should you use Google Adsense on your website?

I've been asked a few times in the past whether I think a client should put Google Adsense on their website. This question normally comes after they've just read a book called "How to get rich quick on the Internet" or some other similar title. Google Adsense works by displaying…

Logo tweaks for chamonixselfcatered.com

We're currently building a new wordpress-based website for Chamonix Self Catered, and so they asked if we could liven up their existing logo a bit. It was really good that they asked for this, as if you have a dated logo, the chances are your shiny new website design that…

The importance of good photography in web design

As monitors get bigger and Internet connections get faster, more and more eye catching web design is thanks to striking photography. I've just found a blog post of 30 beautiful designs thanks to clever uses of - often simple - imagery. I've always tried to find strong photography for my…