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I’ve been making websites for over 20 years for clients such as BBC TWO, Aardman, Sainsbury’s and loads more, so I have many a tale to tell.
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Lisa
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If your design only works because a human is patiently sitting there, moving a mouse, waiting for an animation, or remembering what they clicked – it won’t work for an agent.
You don’t need one website for people and one for robots, but you do need to get your single website designed and built to suit both audiences.
If you only have one bit of structured data, make it your entity data – the bit that tells search engines and AI tools who you actually are, and backs it up with sources they can check.
Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.
What you actually need to know and do to make your images more suitable for your website.
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
All my weekly newsletters so you can flick back to the info you’re looking for.
View allThese are Google docs – you’ll be prompted to make a copy so you have your own version.
WordPress plugin audit template
3rd party providers/services audit template
…to make your life easier
I’ve taught SEO for 20 years and this is the bit that clients can’t do themselves, so I built a tool to help.
Structured Data is having a moment thanks to AI – but a moment that’s not going to go away any time soon. If you don’t have a developer on tap, and can’t code, then this tool helps you create structured data for your business in 5 minutes. Use code TWEB to get it for £24 a year.
SiteVitals is based on over 20 years of seeing the recurring website problems that occur – and crucially, go unnoticed – within businesses.
You haven’t got time to check your site’s speed and performance every month, so let SiteVitals keep an eye on it for you. It’ll let you know if anything dips, but crucially it’ll also let you know if your site goes down, or if business-critical issues (like your domain expiring) are about to strike.
This is the e-book version of the SEO course I’ve taught for almost 20 years. And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients’ sites millions of visitors a day.
Learn the tips and tricks you can apply to your website and marketing today to get you mentioned by ChatGPT, Perplexity, Claude, Gemini and more. If your business isn’t discoverable in their answers, you’re losing visibility.
If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.
