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Lisa Freeman

Lisa Freeman

Lisa Freeman is a web strategist, founder of 18a and fractional Technical Director.

She started her career over 20 years ago as a coder and now is primarily a “communication bridge” between developers (or tools) and clients, explaining complicated web decisions in easy to understand ways.

Join her weekly newsletter to stay up to date with her latest web explainer blog posts and helpful tips for understanding your website.

Articles by Lisa Freeman

Going that extra mile with WordPress – great feedback for Growing Vision Gardens

A fine example of a bespoke Wordpress customisation, Growing Vision Gardens is now live! This site is a case study of how going the extra mile can make all the difference. Rather than stop at the initial completion of getting content on the pages, we worked with Growing Vision Gardens…

What is Google? And how does it work with your new website?

One of the most common causes for confusion with website owners is how Google works, so I thought I'd just write a little explanation! When you have a website built, you have a domain name address (www.yourwebsite.co.uk) where you and other people can visit your website. The way to get…

Browser testing to include skype?

Just to add to the long list of what us web developers have got to check for is Skype installations. I've been noticing recently how if you've got Skype installed on your computer, then it is very helpful and turns phone numbers into clickable links for you on websites you…

Tart featured in Good Housekeeping

Gloucester Road's very own Tart has a double page spread in the latest edition (October 2010) of Good Housekeeping. Tart are our client (we help them looking after their website) and our neighbour on Gloucester Road so we were very excited for them when they told us to watch out…

The meerkat strikes again.

We follow Aleksandr Orlov on Twitter, so I noticed yesterday that he (!) was quite chuffed that his catchphrase "Simples!" was used in hit E4 show The Inbetweeners. Series 3 of The Inbetweeners had been eagerly awaited by many after gradually building up a huge army of fans, and Channel…

New twitter site starts rolling out

Twitter have unveiled their new look site - and I think it looks pretty good! Of course the proof is in the using... I really like the way Twitter have managed the space on the screen - with show and hides you can give a user a lot of information…

Yarty Valley Dairies win Taste of the West Award

I just made a round of tea in 18a HQ and found that - by pure chance - we had Yarty Valley Dairies milk. Which was very exciting because we made Yarty Valley's website for them earlier this year! The wordpress site allows them to update the site with news…

New reviews section of muchbetteradventures.com

Muchbetteradventures.com are going from strength to strength, and so to build on the community aspect of their adventure travel site, they needed a full scale reviews system! When the site launched last November it had the facility for members to leave a review, along with photos, but it was time…

Uploading PDFs and other file attachments in WordPress

If you want to offer your readers a downloadable PDF or other file on your Wordpress blog, then here's how you do it... Just above the main content area - whether you're writing a page or a post - there's a row of symbols. You'll be familiar with the first…

Horizontal spaces between images in Gmail html emails

I just received a HTML newsletter from play.com and it reminded me of something we discovered with Gmail a few months ago... Since the powers-that-be at Google created a new class of font-size:80%, horizontal spaces have been appearing between images. And it looks like play have unfortunately (maybe) fallen foul…

Clever email marketing idea from my-wardrobe

I received a newsletter last night that I thought was quite a clever idea, from my-wardrobe.com. With the bank holiday approaching, they asked several high profile editors what they'd be wearing over the long weekend. Bang on subject for their target market - trend setters discussing styles, with tips and…

Half Baked Brand off to a flying start, and a feature on bikeradar.com

Great news today that a relatively new client of ours, Half Baked Brand, with their unique range of cycling jerseys, have been featured on Bikeradar.com.  Future Publishing website Bikeradar gets over 1.5 million unique visitors a month, so it's a great piece of coverage for the new online based business.…