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6 MIN READ
How do you find the third-party scripts slowing your website down?
Long forgotten scripts and plugins being served from other websites can slow your site down without you knowing. This is how you fix that.
Welcome to Talking Web 👋
It’s great to have you here!
(Resources below)
I’ve been making websites for over 20 years for clients such as BBC TWO, Aardman, Sainsbury’s and loads more, so I have many a tale to tell.
If you want all the free help and advice on offer make sure to follow me on whatever platform(s) float your boat:
Instagram | TikTok | YouTube | LinkedIn
Speak soon,
Lisa
Free site health checks
Run a free check on our tool SiteVitals – no email address or credit card details required – to check your site’s SEO, AI visibility, speed, security and integrity.
Visit SiteVitals to run free reportsWeb Knowledge Base
7 MIN READ
How do you speed up a website that’s weighed down by big images and video?
What you actually need to know and do to make your images more suitable for your website.
6 MIN READ
E-E-A-T for restaurants: how do you show Google (and AI) you’re worth recommending?
If you’ve spent any time in SEO conversations, you’ve probably come across the term E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness – and it’s basically the framework Google uses to decide whether your website content deserves to be put in front of people. And increasingly, it’s what AI tools like ChatGPT and Perplexity […]
8 MIN READ
What Google’s March 2026 core update actually means for your website
Google is getting better at telling the difference between content that was created because it’s genuinely useful, and content that exists purely to rank. And it is much less tolerant of the latter than it used to be.
6 MIN READ
AI is reading your emails first
AI now sits between you and your newsletter subscribers. Here’s how to make sure AI passes the message on…
5 MIN READ
Google’s updated review rules: what you need to know (and what to do about it)
If you’ve been asking customers for Google reviews – and you absolutely should be – there are some updated rules from Google that are worth knowing about. Nothing too scary, but a few things that might make you rethink how you’re asking. Let me walk you through what’s changed, share a couple of bits that […]
Newsletters
All my weekly newsletters so you can flick back to the info you’re looking for.
View allTemplates
These are Google docs – you’ll be prompted to make a copy so you have your own version.
WordPress plugin audit template
3rd party providers/services audit template
Things I’ve made…
…to make your life easier
AIProfiles
I’ve taught SEO for 20 years and this is the bit that clients can’t do themselves, so I built a tool to help.
Structured Data is having a moment thanks to AI – but a moment that’s not going to go away any time soon. If you don’t have a developer on tap, and can’t code, then this tool helps you create structured data for your business in 5 minutes. Use code TWEB to get it for £24 a year.
SiteVitals
SiteVitals is based on over 20 years of seeing the recurring website problems that occur – and crucially, go unnoticed – within businesses.
You haven’t got time to check your site’s speed and performance every month, so let SiteVitals keep an eye on it for you. It’ll let you know if anything dips, but crucially it’ll also let you know if your site goes down, or if business-critical issues (like your domain expiring) are about to strike.
Web Guides
SEO Fundamentals: the most detailed SEO course I’ve found online
This is the e-book version of the SEO course I’ve taught for almost 20 years. And that course is based on my work in the trenches, at my agency 18a, over those decades, getting my clients’ sites millions of visitors a day.
How to optimise your brand for AI
Learn the tips and tricks you can apply to your website and marketing today to get you mentioned by ChatGPT, Perplexity, Claude, Gemini and more. If your business isn’t discoverable in their answers, you’re losing visibility.
How to brief a web designer / developer
If you’re asking for a quote, or going straight to asking for some work to be actioned, there are a few steps to follow to ensure you and your web designer or developer are both on the same page and you get the best results.